IPNY (formerly Interplanetary) is a communications agency that grows your business measurably and creatively.
We don’t work on cars, jeans, diet soda or other consumer products. We do the hard stuff: financial services, healthcare, nonprofit, and so forth. We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results.
We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.
The five partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.
We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.
Native Society Interviewed Partner Joe Dessi About a Day at a New York Advertising Agency
My Goal of the Day:
Finding the right balance between spending time on client business versus new business development. It is always a juggle.
My Thought of the Day:
A good laugh goes a long way.
My Action of the Day:
Enjoy 15 minutes walking outside alone, even if it’s to the train in the morning or around the block before catching a late night Uber home. Some of my best ideas come to me during these quiet interludes between a packed work day and active family life at home with my young kids.
My Deed of the Day:
Bring a little friendliness to everyone I encounter by saying hello and goodbye to each of them: the train conductor, the Starbucks barista, the lobby security guards, the person I don’t know standing at the water dispenser.
My Tip of the Day:
Listen more, talk less. I’m not good at it, but I try.