TitleAndy (60sec)
Agency
Campaign The New Generation
Advertiser The Leukemia & Lymphoma Society®
Brand The Leukemia & Lymphoma Society

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PostedJanuary 2018
Business SectorSubscribers Only
StorySubscribers Only
ResultSubscribers Only
Media Type Television
Length

About IPNY, Inc.

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.
We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results. 
We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.
We started the firm based on a desire to help clients grow their brands more effectively in today’s rapidly changing media environment. We believe that for programs to be effective in today’s market they must be designed to blur the lines across the continuum of media options. Our partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — and we’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.

Latest News

Fierce Pharma Marketing Awards Has Chosen The Finalists

IPNY and Regeneron Medical Affairs Insights & Value are recognized for their COVID campaign.

Fierce Pharma Marketing Awards has named IPNY and Regeneron Medical Affairs Insights & Value as a finalist in the PharmaTV category for their Mono WHAT? (Taking Aim Against COVID) campaign work.

The winners will be announced at the Awards Gala taking place on the evening of October 19, 2022 at the Philadelphia Academy of Fine Arts, during the annual Digital Pharma East conference. The Awards Gala will be an evening of celebration to honor the individuals, teams and companies who are leading the way in pharmaceutical marketing and advertising. See the finalist list here.

FiercePharma is a leading industry publication that delivers breaking news and analysis about drug companies, the FDA and the broader pharma industry. They cover the pharma waterfront, from late-stage drug development through the entire lifecycle—tracking regulatory approvals, payer negotiations, manufacturing, marketing, patent fights, government investigations and regulation, M&A deals and beyond. It is complete life sciences coverage from preclinical research to market and beyond.

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