Hansen's Soda - "Hansen's Fresh Coat Mural Fest"

LRXD

LRXD Denver, United States

120

Brand: Hansen's Soda
Country: United States

Advertiser: Hansen's Soda

Title	Hansen's Fresh Coat Mural Fest
Agency	LRXD
Campaign	Freshcoat Mural Festival
Advertiser	Hansen's Soda
Brand	Hansen's Soda
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Length	141 seconds

About LRXD

Our Health & Happiness Mission

We believe every brand needs a purpose. Ours is health and happiness. We didn’t always know it, though. When we opened our doors in 1967, we drove results purely with creativity. That creativity will forever remain at the heart of our agency. But as the years passed, we grew to want more — a deeper meaning for ourselves and our clients. We found it in doing work for brands that bring something good to the world. And so, LRXD’s mission was born: To invest our creativity in brands that help people celebrate feeling good.

Beyond working with companies and people who share our outlook, we’ve carefully designed an agency where health and happiness defines our culture, the talent we attract and, ultimately, the work we produce. In everything we do, we genuinely give it our all to create more happiness in the world. Collectively, we’re a group of people in passionate pursuit of doing good things in our lives outside work, as well. In building this agency, we’re following our intuition and staying true to who we are. We like being happy. Let’s find out if you do, too.

Latest News

Health and Happiness Agency LRXD has created packaging for Sola, a sugar substitute that will be introduced in a line of low-carb and low-sugar branded products. Sola—which is made out of sweeteners found in fruits, vegetables and dairy products—looks, tastes, measures, browns and caramelizes just like sugar, but it contains 75% fewer calories and zero net carbs.

Sola ice cream, yogurt, smoothies, bread, granola and granola bars will hit shelves at Harris Teeter in the Southeast and Hy-vee stores in the Midwest in early March.

LRXD is Sola’s Agency of Record. In addition to designing the product packages, the Denver shop is responsible for an integrated-marketing effort that includes positioning, advertising, digital, social media, POP and collateral materials. It is positioning Sola on its healthful and flavor benefits and nudging users to “lose the sugar, not the taste.”

Sparse expository copy in white relays the most pertinent information on the front of each package. Sola Bread, for instance, is delightfully seeded and contains 80 calories, 4 net carbs, 6 grams of protein and 50% less sugar than the average whole wheat slice.

“We used the angled color blocking and transparent windows to create something eye catching and iconic at shelf,” said creative director Andy Dutlinger. “It was also essential to communicate to shoppers that these products allow them to cut out sugar without sacrificing the taste they’ve always loved.”

Sola was developed in 2012 by Ryan Turner, a private chef from Great Britain who’s known for creating healthy, delicious, low-carb meals and desserts. Sola has a low-glycemic response, replaces sugar gram for gram, retains its structure in baking and has no aftertaste. It’s a great substitute for sugar in recipes, so it will also be sold as an additive.