We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.
AT&T Selects Tribal Worldwide/DDB as Corporate Social Media Agency of Record
Tribal Worldwide, a division of DDB Worldwide and Omnicom (NYSE: OMC), announced today it has been selected by AT&T as its Corporate Social Media Agency of Record in the U.S., effective immediately. Tribal Worldwide will be servicing the business out of the following cities: New York, Dallas, and Los Angeles.
In this new relationship, Tribal Worldwide will be leveraging DDB’s proprietary FLEX model to ensure that AT&T always has access to the best, most relevant talent in the marketplace.
Rich Guest, Global Digital Officer and Executive Vice President - Global Business Director of DDB Group, said, “AT&T is one of the most iconic brands and most dynamic companies in the world. Our best thinking, and excitement, during the review was a direct result of AT&T’s opportunity to become a force in social media — driving both sales and talk value. Tribal Worldwide, and the whole of DDB, are excited to help AT&T achieve these objectives.”
Tribal is opening offices in Dallas and Los Angeles as a part of this win. The agency was selected after a competitive pitch.