We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.
Volkswagen Canada Invites Drivers to take the All-New 2019 Jetta for a Joyride
To introduce the All-New 2019 Jetta, Volkswagen Canada has launched a surprising, new campaign to highlight the refined features of the completely redesigned sedan, while also capturing how much fun it is to drive.
“The All-New Jetta has the quality, style and refined features of a luxury vehicle, which motivates drivers’ to get behind the wheel,” says Lynne Piette, director of marketing, Volkswagen Group Canada. “Our new campaign humorously demonstrates how the All-New Jetta inspires a drivers’ love of driving.”
The campaign’s centrepiece film shares the adventure of a mature man sneaking out of his house to pick-up his friends for a late-night joyride in the All-New Jetta.
For the film’s soundtrack, a content partnership with Universal Music Group was created, which features a remix of Party All The Time by Canadian indie band The Elwins. The partnership also includes behind-the-scene footage of the track’s recording and other content being shared on the band’s social channels.
While prelaunch activities commenced last fall, the niche advertising campaign targeting loyalty customers and conquest audiences kicked-off on April 2, 2018 to generate excitement and lead generation for the All-New Jetta, which will be available at the beginning of May. To learn more about the 2019 All-New Jetta and to sign up for updates, click here.