The traditional Japanese ryokan. Calm. Soothing. Hospitable. And full of shoes that move around by themselves. At least, that’s the impression created by Nissan, who in a previous stunt allowed chairs to tuck themselves under a meeting room desk. This time, visitors to a ryokan guesthouse are stunned as sandals tidy themselves into neat rows and cushions square up to a table as if pushed by invisible hands. In fact the phenomenon is a promotion for Nissan’s ProPilot “auto parking” technology. The combination of tradition and science fiction left guests beside themselves. |
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Title | ProPILOT Park Ryokan |
Campaign | ProPILOT Park Ryokan |
Advertiser | Nissan Motor Corp. |
Brand | Nissan |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Web Film |
Length |