TitleAlexa Loses Her Voice
BriefWhat would happen if Alexa lost her voice? A panicked Jeff Bezos is informed of Alexa’s illness and a number of celebrities step in: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turn out to be total failures, proving just how irreplaceable Alexa is. Alexa is the voice of Amazon's AI. But what if she lost her voice? Jeff Bezos is told of Alexa's malady and reassured that a number of replacements have been found. Enter Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins - the latter in full Hannibal mode. None of them are suitable, because nobody does it better than Alexa.
Agency
Campaign Alexa Loses Her Voice
Advertiser Amazon.com, Inc.
Brand Amazon

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Production Company
Media Agency In.....ive Subscribers Only
Director W...e Mc....my Subscribers Only
Editor Ch.....an J...an Subscribers Only
Post Production ..e M..l L...on Subscribers Only
Audio Post Production B...on S...et S....os Subscribers Only
Director of Photography S...n D...an Subscribers Only
Director B...n B....ey Subscribers Only
Director C...r B...e Subscribers Only
Colourist A..m S...t Subscribers Only
Editing Company R..k P...r Sc....rs Subscribers Only
Director of Photography Simon Duggan
Director Bryan Buckley
Director Conor Byrne
Producer Caleb Dewart
Executive Producer Kevin Byrne
Executive Producer Mino Jarjoura
Executive Producer Caleb Dewart
Executive Producer Jacki Sextro
Head of Production Jacki Sextro
Executive Producer Dan Duffy
Senior Producer Jill Landaker Grunes
Line Producer Rick Jarjoura
Editor Christjan Jordan
Edit Assist Pieter Viljoen
Colourist Adam Scott
Entrant Company HUNGRY MAN
Idea Creation LUCKY GENERALS
Production HUNGRY MAN
Production THE MILL
Production ROCK PAPER SCISSORS

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Lucky Generals creates dazzling new DOOH and social campaign for Yorkshire Tea’s finest brew ‘Yorkshire Gold’

Yorkshire Tea’s finest blend, Yorkshire Gold, has been given a dazzling new gold box. And to demonstrate its golden brilliance (and the brilliant brew within), Lucky Generals has worked with award-winning photographer Ben Stockley to create a new DOOH and social campaign, “Dazzling Brew. Dazzling Box.”

The box has been redesigned (or redazzled) as Yorkshire Tea looks to drive differentiation in the market and gain stand out on supermarket shelves for its premium brew. Yorkshire Gold is made with the finest tea leaves from the best growers in Kenya, Rwanda and Assam and like all the brand's teas, is Carbon Neutral.

The creative plays on the gold premise, showing everyday examples of consumers being dazzled by the glorious glow of the new Yorkshire Tea box. The stunning vignettes created by Ben Stockley feature a man opening his cupboard to make a brew being blinded by the gold tea box. While another image sees a woman packing her shopping in a supermarket car park, having purchased Yorkshire Gold her car boot lights up in a heavenly golden glow.

The online work launched October 1st, and the DOOH launched October 4th, both featuring a mixture of still photography and animated cinemagraphs.

Lee Smith at Lucky Generals, said: “Keep your eyes open for Yorkshire Gold's new box…if you can.”

Lucy Hoyle at Yorkshire Tea, said: “We’re incredibly proud of our dazzling new Yorkshire Gold box – this extra special tea deserves an extra special box and the goldenness really is a sight to behold! It’s been a real pleasure to team up with Ben and Lucky Generals to let tea lovers know about it through this campaign. Summer might be over, but don’t put your sunglasses away just yet!” 

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