TitleHope Detector
Agency
Campaign Hyundai NFL Super Bowl LII
Advertiser Hyundai Motor Group
Brand Hyundai Hope on Wheels

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Chief Creative Officer E..c Sp....er Subscribers Only
Group Creative Director M....el E....rd Subscribers Only
Group Creative Director R..h P..s Subscribers Only
Creative Director S...t Muc......ler Subscribers Only
Associate Creative Director ..e R....so Subscribers Only
Copywriter A...ro S..o Subscribers Only
Executive Producer Ni.....te S....er Subscribers Only
Executive Producer H...y L...ll Subscribers Only
Senior Producer M....sa M...e Subscribers Only
Associate Producer De....ra Do.....ez Subscribers Only
Managing Director Ma......lla Ma.....vic Subscribers Only
Brand Management Ma......lla Ma.....vic Subscribers Only
Group Brand Director M..e B...e Subscribers Only
Brand Director B...n Di....io Subscribers Only
Brand Manager A...on . Subscribers Only
Brand Manager C....ty B...er Subscribers Only
Brand Manager K...e L....rd Subscribers Only
SVP Ki....ly B...s Subscribers Only
U.S. Head of Strategic Planning Ki....ly B...s Subscribers Only
SVP Media ..n G...ey Subscribers Only
Media Director S..n G...in Subscribers Only
Director of Business Affairs ..n D...s Subscribers Only
Associate Director of Business Affairs L..a N....ls Subscribers Only
Broadcast Traffic Supervisor T....sa Ar.....se Subscribers Only
Broadcast Traffic Manager V....ie N...el Subscribers Only
Project Manager J...n R....an Subscribers Only
SVP A...la Z...da Subscribers Only
Business Development A...la Z...da Subscribers Only
PR manager D...d Th....rg Subscribers Only
Production Company An.....us C....nt Subscribers Only
Director J..n .. C...y Subscribers Only
DP E..n Pr.....key Subscribers Only
Executive Producer Su....en C...r Subscribers Only
Production Company Producer S..a A....io Subscribers Only
Production Supervisor S...ly Si.....an Subscribers Only
Production Supervisor A..m W...er Subscribers Only
West Coast Sales Jo....an W...ht Subscribers Only
Editing Company J..p .A Subscribers Only
Editor D...d Tra......erg Subscribers Only
Editor E...n Fr.....an Subscribers Only
Assistant Editor M..e W...e Subscribers Only
Assistant Editor Kr....na Y...ta Subscribers Only
Executive Producer B...y B...e Subscribers Only
Production Company Producer ..n V..a Subscribers Only
Head of Production K...y H...ie Subscribers Only
Managing Partner E..c S...n Subscribers Only
Director R..k Gl....ll Subscribers Only
Executive Producer J...y To.....on Subscribers Only
Head of Production B...n B....er Subscribers Only
Production Company Producer ..e Ab.....her Subscribers Only
Director Business Development .J ..x Subscribers Only
Coordinator C...in ..m Subscribers Only
Chief Operating Officer (COO) B...n S...h Subscribers Only
Chief Marketing Officer (CMO) D..n E...s Subscribers Only
Director P..l I...ff Subscribers Only
Marketing Communications P..l I...ff Subscribers Only
Senior Group Manager 31.....086 K...is Subscribers Only
Senior Group Manager M....el S....rt Subscribers Only
Executive Coordinator .Y P..k Subscribers Only
Hyundai Hope On Wheels Executive Director Z...r B...ks Subscribers Only
Mix J...e S....os Subscribers Only
Sound Engineer S...t B...s Subscribers Only
Executive Producer D..n R....nn Subscribers Only
Production Company Producer V....sa C...y Subscribers Only
Assistant Mixer R...rt G...z Subscribers Only
Colorization C....ny . Subscribers Only
Colorist S..n C....an Subscribers Only
Senior Producer M..t M...n Subscribers Only
Finishing M...od S....os Subscribers Only
Lead Flame Artist W...en .o Subscribers Only
Flame Artist A...n N...z Subscribers Only
Flame Artist A...n T...as Subscribers Only
Flame Artist K...y Bu.....er Subscribers Only
Flame Artist R...el M...er Subscribers Only
Flame Artist C...le T...on Subscribers Only
Flame Assistant C..y Ed.....on Subscribers Only
Production Company Producer E....tt C...s Subscribers Only
Executive Producer C..a L..r Subscribers Only
Head of Production A...da R...is Subscribers Only

About INNOCEAN Worldwide USA

INNOCEAN is an agency that develops creative driven by insights, not by instinct. This shift came from a need to be in greater sync with our clients on the work they are doing internally to digitally transform their business, and harness that data to deliver creative ideas that will inform and help direct award-winning creative ideas.
 
We set the vision to be the agency that takes the guesswork out of the creative process. Our goal is to deliver this leading edge approach across our entire portfolio of clients, big or small.

Latest News

INNOCEAN Completes Acquisition of Global Digital Company Wellcom Group

- All acquisition proceedings complete upon the approval of the General Shareholders’ Meeting and deliberation by the Australian Court

- Effect of acquisition to be expected to play role of “golden egg” in increasing revenue

- Further expansion of global network, including world’s largest advertising markets of America and Asia, through digital competence

 

NNOCEAN Worldwide has completed the acquisition of a global digital company Wellcom Group, which is being regarded as the Korean agency’s “biggest fish” since establishment.

 

On November 28, INNOCEAN announced the completion of the acquisition of Wellcom Group Limited(Wellcom Group), a digital marketing solutions company, to secure digital-based future growth and expand its global network. INNOCEAN and Wellcom Group signed an agreement deal last July.

 

Wellcom Group has been officially incorporated as an overseas operation of INNOCEAN, following the approval by the General Shareholders’ Meeting and the Australian Court. Based in Australia, Wellcom Group has been currently operating eight digital subsidiaries in the US, UK and Asia-Pacific region.

 

Wellcom Group provides services such as digital creative content production, social media strategy, and digital marketing solutions to leading global companies.  ▲Retail/Food(Tesco, Coles, Tempur-Sealy, etc.), ▲Finance/Communications(ANZ Bank, Telstra etc.), ▲Fashion/Beauty(The Body Shop, Victoria’s Secret, Louis Vuitton, L’Oreal, etc.) are among the leading global brand clients of Wellcom Group.

 

With Wellcom joining INNOCEAN, which celebrates its 15th anniversary next year, the Korean agency will be in a better position to prepare for its second leap.

 

Moreover, the acquisition of Wellcom is expected to play the role of “golden egg” in increasing revenue. Wellcom has recorded double-digit annual growth rates, including in operating profit, over the past three years.

 

In addition, INNOCEAN expects to create synergy in the US, the world’s largest advertising market. Wellcom, with its differentiated digital capabilities, will be able to partner with INNOCEAN Worldwide America(IWA) and Canvas Worldwide(CWW), as well as INNOCEAN’s entire network, to provide global digital-centric integrated services.

 

INNOCEAN stated, “In addition to Europe, Asia, Australia and New Zealand, Wellcom has been expanding its business coverage in the US, from New York(Eastern) to Florida(Central) and LA(Western),” adding, “We expect great synergy from the acquisition as Wellcom’s aggressive expansion coincides with INNOCEAN’s global strategy, which has been in the works for a long time, in a perfect manner.” Wellcom plans to further expand business opportunities in Asia, in addition its current client portfolio which includes The Body Shop and Christie’s.

 

With the acquisition of Wellcom Group, INNOCEAN will expand its global network to 20 countries, 28 operations(Korean HQ + 27 overseas operations) and over 2,700 employees.

 

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