TitleHope Detector
Agency
Campaign Hyundai NFL Super Bowl LII
Advertiser Hyundai Motor Group
Brand Hyundai Hope on Wheels

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Chief Creative Officer E..c Sp....er Subscribers Only
Group Creative Director M....el E....rd Subscribers Only
Group Creative Director R..h P..s Subscribers Only
Creative Director S...t Muc......ler Subscribers Only
Associate Creative Director ..e R....so Subscribers Only
Copywriter A...ro S..o Subscribers Only
Executive Producer Ni.....te S....er Subscribers Only
Executive Producer H...y L...ll Subscribers Only
Senior Producer M....sa M...e Subscribers Only
Associate Producer De....ra Do.....ez Subscribers Only
Managing Director Ma......lla Ma.....vic Subscribers Only
Brand Management Ma......lla Ma.....vic Subscribers Only
Group Brand Director M..e B...e Subscribers Only
Brand Director B...n Di....io Subscribers Only
Brand Manager A...on . Subscribers Only
Brand Manager C....ty B...er Subscribers Only
Brand Manager K...e L....rd Subscribers Only
SVP Ki....ly B...s Subscribers Only
U.S. Head of Strategic Planning Ki....ly B...s Subscribers Only
SVP Media ..n G...ey Subscribers Only
Media Director S..n G...in Subscribers Only
Director of Business Affairs ..n D...s Subscribers Only
Associate Director of Business Affairs L..a N....ls Subscribers Only
Broadcast Traffic Supervisor T....sa Ar.....se Subscribers Only
Broadcast Traffic Manager V....ie N...el Subscribers Only
Project Manager J...n R....an Subscribers Only
SVP A...la Z...da Subscribers Only
Business Development A...la Z...da Subscribers Only
PR manager D...d Th....rg Subscribers Only
Production Company An.....us C....nt Subscribers Only
Director J..n .. C...y Subscribers Only
DP E..n Pr.....key Subscribers Only
Executive Producer Su....en C...r Subscribers Only
Production Company Producer S..a A....io Subscribers Only
Production Supervisor S...ly Si.....an Subscribers Only
Production Supervisor A..m W...er Subscribers Only
West Coast Sales Jo....an W...ht Subscribers Only
Editing Company J..p .A Subscribers Only
Editor D...d Tra......erg Subscribers Only
Editor E...n Fr.....an Subscribers Only
Assistant Editor M..e W...e Subscribers Only
Assistant Editor Kr....na Y...ta Subscribers Only
Executive Producer B...y B...e Subscribers Only
Production Company Producer ..n V..a Subscribers Only
Head of Production K...y H...ie Subscribers Only
Managing Partner E..c S...n Subscribers Only
Director R..k Gl....ll Subscribers Only
Executive Producer J...y To.....on Subscribers Only
Head of Production B...n B....er Subscribers Only
Production Company Producer ..e Ab.....her Subscribers Only
Director Business Development .J ..x Subscribers Only
Coordinator C...in ..m Subscribers Only
Chief Operating Officer (COO) B...n S...h Subscribers Only
Chief Marketing Officer (CMO) D..n E...s Subscribers Only
Director P..l I...ff Subscribers Only
Marketing Communications P..l I...ff Subscribers Only
Senior Group Manager 31.....086 K...is Subscribers Only
Senior Group Manager M....el S....rt Subscribers Only
Executive Coordinator .Y P..k Subscribers Only
Hyundai Hope On Wheels Executive Director Z...r B...ks Subscribers Only
Mix J...e S....os Subscribers Only
Sound Engineer S...t B...s Subscribers Only
Executive Producer D..n R....nn Subscribers Only
Production Company Producer V....sa C...y Subscribers Only
Assistant Mixer R...rt G...z Subscribers Only
Colorization C....ny . Subscribers Only
Colorist S..n C....an Subscribers Only
Senior Producer M..t M...n Subscribers Only
Finishing M...od S....os Subscribers Only
Lead Flame Artist W...en .o Subscribers Only
Flame Artist A...n N...z Subscribers Only
Flame Artist A...n T...as Subscribers Only
Flame Artist K...y Bu.....er Subscribers Only
Flame Artist R...el M...er Subscribers Only
Flame Artist C...le T...on Subscribers Only
Flame Assistant C..y Ed.....on Subscribers Only
Production Company Producer E....tt C...s Subscribers Only
Executive Producer C..a L..r Subscribers Only
Head of Production A...da R...is Subscribers Only

About INNOCEAN USA

INNOCEAN is an agency that develops creative driven by insights, not by instinct. This shift came from a need to be in greater sync with our clients on the work they are doing internally to digitally transform their business, and harness that data to deliver creative ideas that will inform and help direct award-winning creative ideas.
We set the vision to be the agency that takes the guesswork out of the creative process. Our goal is to deliver this leading edge approach across our entire portfolio of clients, big or small.

Latest News

Wienerschnitzel Continues Monthly Sales Increases Since Introduction of “The Delicious Crew” Advertising Campaign by INNOCEAN USA New TV Ad Debuts October 26, Launching “Tater Scoops”

Since the introduction of a new advertising campaign featuring “The Delicious Crew”, Wienerschnitzel has outpaced the QSR industry with month over month same store sales increases. The campaign, developed by agency-of-record, INNOCEAN USA launched this past April.

 

Bringing to life a passion and enthusiasm for hot dogs are the characters of Todd and Lisa, “The Delicious Crew”. INNOCEAN’s creative team developed them as representatives of the millions of hot dog enthusiasts out there.  “Presidents” is the 4th spot in the campaign. It debuts Monday, October 26, introducing “Tater Scoops,” scoop-shaped French fries that have never been seen before. Todd, being Todd, expresses his delight with the new product in only the way he can – over the top.

 

LINK TO VIEW “PRESIDENTS”

 

Based on response from customers – by visits and purchases at Wienerschnitzel restaurants, and through social media interactions, INNOCEAN has truly captured America’s love for the hot dog and for “The Delicious Crew.”  A major part of the success and popularity of the campaign certainly comes from bringing to life Lisa and Todd at work and their playful, if not hilarious, banter.

 

“INNOCEAN has really hit a home run with this campaign, and our sales truly reflect that,” states Doug Koegeboehn, Chief Marketing Officer for Wienerschnitzel. “Their team really gets what our brand is all about and what our loyal customers are looking for. We’re fun, affordable and most importantly… delicious!”

 

Barney Goldberg, INNOCEAN’s Executive Creative Director exclaims that “nobody embodies Wienerschnitzel’s enthusiasm better than Todd. When we thought about showing the world new and upgraded French fries, we knew the opportunity was for Todd to engage in typical Todd fashion, because he clearly loves himself some potatoes.”

 

The campaign launches in all Wienerschnitzel markets, including:  Los Angeles, San Francisco, San Diego, Sacramento, Bakersfield, Fresno, Palm Springs, Redding, Monterey, Salt lake City, Reno, Las Vegas, Phoenix, Tucson, Yuma, Albuquerque, El Paso, Lubbock, Amarillo, Austin, Beaumont, Corpus Christi, Houston and San Antonio. 

 

Hungry Man is the production team for the ad series, directed by Dave Laden.

 

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