TitleR. Vs R.
Campaign R. Vs R.
Advertiser Honda Motor Co., Ltd.
Brand Honda Civic

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Media Type Gaming

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Honda Brings Magical Holiday Card to Life for Pediatric Patients Using Personalized Augmented Reality and Crowdsourced Messaging

Happy Honda Days are back and Honda is using augmented reality to deliver the "Ultimate Get Well Card", a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC).

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