TitleR. Vs R.
Agency
Campaign R. Vs R.
Advertiser Honda Motor Co., Ltd.
Brand Honda Civic

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Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Gaming
Length

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Honda Ups its Game with Gamers – Partnering with Team Liquid and Twitch

Honda today announced it has joined forces with pro esports team Team Liquid and the streaming gaming brand Twitch, making Honda both the official automotive sponsor and official vehicle of Team Liquid. The partnership will grow the brand's relationship with the gaming community, expanding how gamers and fans of esports interact with professional esports athletes and Twitch streamers. In addition, the partnership with Team Liquid and Twitch will provide significant access and value to gaming fans, while growing Honda's engagement with critical millennial and Gen Z audiences.

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