TitleThe voice of change
BriefThe Voice of Change is an innovative radio spot recorded over seven months that followsa transgender person’s journey from female to male, just by the sound of his voice. Alex,the voice, receives testosterone shots as a part of his sex reassignment therapy. Thesehormones effects every aspect of his body, including the depth and tone of his voice. Sofor every shot of testosterone, Alex made a new voice recording. The recordings were thencombined into one important message. By using audio as our primary medium, we literallygave voice to a marginalized group who rarely gets heard and at the same timedemonstrated a brave journey that bridged time, geographical distances and genderbarriers.
Agency
Campaign The Voice Of Change
Advertiser Europride
Brand Europride

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PostedFebruary 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Production Company Fl.....na L....on Subscribers Only
Creative Director M...us Ja.....on Subscribers Only
Copywriter St.....ie M...di Subscribers Only
Art Director ..a Wa....rk Subscribers Only
Production Company Producer D...el K....en Subscribers Only
Production Company Producer Ka....na K....en Subscribers Only
Production Company Producer O..e E...n Subscribers Only
Account Planner K..l Wi....öm Subscribers Only
Account Manager Mi....la Wi....er Subscribers Only
PR ..a P....on Subscribers Only

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