The half-time show at an NBA match is always an eagerly awaited event. Recently, spectators at the clash between Oakland’s Golden State Warriors and the San Antonio Spurs were unexpectedly plunged into a combat between good and evil. Giant screens and the floor of the basketball court itself became part of an immersive experience as Kratos and Atreus, the heroes of the game God War, fought their enemies in an icy landscape. The sophisticated projection mapping experience was not only enjoyed by the 18,000 fans at the Oracle Arena, but by those watching on Facebook Live. Which means that the game is already winning the PR battle ahead of its release on April 20. |
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| Title | War on the Floor |
| Agency | BBH New York |
| Campaign | War on the Floor |
| Advertiser | Sony Corporation of America |
| Brand | Playstation |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital Installation |
| Length | |
| Post Production | Platige Image |
| Mix | Sound Lounge |
| Senior Vice President | E..c L...el Subscribers Only |
| Vice President (VP) | A..d Qi.....sh Subscribers Only |
| Director of Marketing | M..e W....er Subscribers Only |
| Senior Brand Manager | .J Co....ji Subscribers Only |
| Product Marketing | J..h Se....li Subscribers Only |
| Marketing Specialist | B...t Gu.....ez Subscribers Only |
| Brand Manager | T....ny C..n Subscribers Only |
| Marketing Program Manager | M...an H..o Subscribers Only |
| Senior Director of Video Production | M....el Br.....on Subscribers Only |
| Senior Manager of Production | P...r Ha....ay Subscribers Only |
| Casting | J...e B...s Subscribers Only |
| Agency | ..H ..w Y..k Subscribers Only |
| Chief Creative Officer | G...rd C...to Subscribers Only |
| Creative Chairman | J..n Pa.....is Subscribers Only |
| Group Creative Director | H..o Bi.....enk Subscribers Only |
| Group Creative Director | D..n Wo.....se Subscribers Only |
| Group Creative Director | D...el B...er Subscribers Only |
| Group Creative Director | D..e B...n Subscribers Only |
| Associate Creative Director | D...o F....ca Subscribers Only |
| Associate Creative Director | T...or M...h Subscribers Only |
| Head of Production | K..e Mo....on Subscribers Only |
| Content | C....ne P...er Subscribers Only |
| Director of Business Affairs | L....do S....ez Subscribers Only |
| Head of Account Management | B...t E...r Subscribers Only |
| Account Director | K...ra S...af Subscribers Only |
| Account Manager | J...ny S....ut Subscribers Only |
| Chief Strategy Officer | K...ra Sa.....re Subscribers Only |
| Strategist | D...n F...s Subscribers Only |
| Account Planner | D...s Z..m Subscribers Only |
| Strategist | Z..k G...n Subscribers Only |
| Project Manager | J...in Ma....ni Subscribers Only |
| Project Manager | C....on W...s Subscribers Only |
| Projection Event Production Company | Q...ce I....ng Subscribers Only |
| Executive Producer | S...t Wi....ms Subscribers Only |
| Lead Projection | ..y Hu.....on Subscribers Only |
| Project Producer | E..c Ga....lo Subscribers Only |
| Projectionist | E..n D..s Subscribers Only |
| Media Server Operator | L..m . Subscribers Only |
| Projection Design | A....ny M...on Subscribers Only |
| Director | T...k Ba....ki Subscribers Only |
| Executive Producer | Z..z Subscribers Only |
| Production Company Producer | J....na Su....ak Subscribers Only |
| Special Effects / VFX | K...l P..l Subscribers Only |
| Art Director | M...ał Ni....ra Subscribers Only |
| Motion Capture Studio | S..y In......ive Ent.......ent Wo.....de S....os Subscribers Only |
| Senior Manager of Production | N..l I...am Subscribers Only |
| Senior Manager | J...s Sc.....ne Subscribers Only |
| Project Manager | T...sa Subscribers Only |
| Manager | S....en O...n Subscribers Only |
| Supervisor | M..t B...r Subscribers Only |
| Supervisor | B..l B...er Subscribers Only |
| Studio Technician | R..n B...on Subscribers Only |
| Studio Technician | A....ny P...or Subscribers Only |
| Technician | M....ew . Subscribers Only |
| Technician | J....ey P...e Subscribers Only |
| Technician | S..n St....ng Subscribers Only |
| Technician | W...ey We....er Subscribers Only |
| Technician | C....es Se....ht Subscribers Only |
| Line Producer | W...er G..y .V Subscribers Only |
| Line Producer | A...ew Ma.....in Subscribers Only |
| Engineer Developer | M...ah H..e Subscribers Only |
| Production Coordinator | Cr....na R...es Subscribers Only |
| Stage Coordinator | K...h Pr.....od Subscribers Only |
| Composition | B..r Mc....ry Subscribers Only |
| Production Company Producer | P...r Sc....ro Subscribers Only |
| Production Company Producer | K...h L...y Subscribers Only |
| Production Manager | J..l Y...er Subscribers Only |
| Engineering | A....ny C...so Subscribers Only |
| Engineering | S...e K...an Subscribers Only |
| Engineering | N..k S...ia Subscribers Only |
| Editing Company | A...ew B...sh Subscribers Only |
| Orchestration | E...rd T...ek Subscribers Only |
| Orchestration | H...i Wi.....on Subscribers Only |
| Orchestration | Jo....an B...d Subscribers Only |
| Copyist | A...ew H...is Subscribers Only |
| Scoring Coordinator | ..m E...g Subscribers Only |
| Scoring Coordinator | K...un W..g Subscribers Only |
| Scoring Assistant | D...d M...cs Subscribers Only |
| Scoring Assistant | A...ew R...om Subscribers Only |
| Assistant Composer | M...sa Gun......ser Subscribers Only |
| Orchestra Contractor | A..n U....ad Subscribers Only |
| Vocal Contractor | J...s Fi......ick Subscribers Only |
| Sound Design Company | Ye.....ab s....os Subscribers Only |
| Lead Sound Designer | O....er R....et Subscribers Only |
| Sound Design Producer | C....ne B...on Subscribers Only |
| Mixer | ..b D....di Subscribers Only |
| Audio | L...a Ro.....rg Subscribers Only |
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