There are few more effective ways of passing a rainy Sunday afternoon than doing a big jigsaw puzzle. But what if there was a prize at the end of it? That’s what Australia’s Colenso BBDO and cheese brand Mainland offered to those who took the time to complete 2000-piece jigsaw puzzles. Put the last piece in place and, lo and behold, the giant puzzles became discount vouchers for tasty Mainland cheeses. A relevant use of a classic medium, because a good cheese – like a challenging puzzle – requires time. Plus, of course, you could always post your finished puzzle on social media for bragging rights. Now say “cheese”! |
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Title | The Mainland 2000 Piece Voucher |
Agency | Colenso BBDO Auckland |
Campaign | The Mainland 2000 (Piece Voucher) |
Advertiser | Mainland Products Ltd |
Brand | Mainland |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Other Collateral |
Length | |
Marketing Manager | Ma....et O'.....van Subscribers Only |
Creative Director | M..e D....on Subscribers Only |