We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
DiversityWe have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Strategy Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Design Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.
Jill Nykoliation Recognized as One of Canada’s Most Powerful CEOs By WXN
Today, Jill Nykoliation, CEO of global Toronto-based agency Juniper Park\TBWA, has been recognized as one of Canada’s Most Powerful CEOs by Women’s Executive Network (WXN), as part of the 2021 Canada’s Most Powerful Women: Top 100 Awards. The awards span the private, public and not-for-profit sectors, with the winners selected by WXN's Diversity Council of Canada.
Within the Top 100, the Canada’s Most Powerful CEOs Award is a prestigious category, recognizing only three female executives who are trailblazers in their field, advocate for workplace equality, and display vision, strong foundational character, a sense of integrity, and the ability to elicit public trust.
Jill is relentless in her belief that the agency must continuously transform to stay at the forefront of the rapidly changing communications world. In the past three years alone, she has launched new business solutions to ensure her clients are on the front foot of modernity – precision marketing practice, Scalpel, boutique design studio, Le Parc, and in-house production studio, Bolt Content. The addition of these three business units contributed to Juniper Park\TBWA’s record revenue in 2020.
As a female CEO in a male-dominated industry, Jill has used her experiences of exclusion and discrimination as fuel to make a difference towards diversity and inclusion in her leadership role. Today, Juniper Park\TBWA is the most diverse large-size agency in Canada. It is made up of 54% women and 25% BIPOC, with a strong representation of people who identify as LGBTQIA2S+, from C-suite to entry level. Jill has a borderless approach to talent acquisition, which is evident in its talent make-up: 47% of its team is from countries outside of Canada, with 37% speaking more than one language.
“Modern leadership requires a combination of strong business acumen, game-changing innovation and social impact,” said Jill Nykoliation, CEO of Juniper Park\TBWA. “I am thrilled to be recognized by WXN as one of Canada’s most powerful CEOs alongside so many brilliant leaders. Many people – mentors, clients, staff members – have contributed to the success I’ve had in my career to date. I proudly share this award with them.”
Criteria for Canada’s Most Powerful CEO Award includes leaders who demonstrate innovation, have a significantly positive impact on their organization, industry, and society, create outstanding customer and shareholder value, maintain favourable financial performance, act as influential brand ambassadors, and showcase strong strategic vision and leadership. Under Jill’s leadership, Juniper Park\TBWA has grown from six employees in 2007 to 147 in 2021, won hundreds of awards – including most recently Effie Agency of the Year 2021– and has consistently been ranked within the top 10 agencies in Canada.
“Jill’s business acumen is second to none,” said Troy Ruhanen, CEO, TBWA\Worldwide. “She brings a laser-focused strategic perspective to everything she touches and has helped to shape some of the world’s most powerful brands. Jill embodies a growth mindset and her rare mix of strength and vulnerability is what I hope to see from all of our leaders. We are proud to see her recognized by WXN.”
“When I look at this year’s winners, I see a group of radically authentic women who remind us all of what it means to stand up with courage, for ourselves and those around them,” said Sherri Stevens, Owner and CEO of WXN. “By recognizing and celebrating the strength, fearlessness, resilience and heart these women demonstrate, we can inspire more of the same in generations to come.”
Past award winners include some of Canada’s most iconic women: The Honourable Dr. Jean Augustine, the first African-Canadian woman elected to the House of Commons; Melissa Grelo, co-host of CTV’s The Social; Dr. Shawna Pandya, scientist-astronaut candidate; Michele Romanow, tech entrepreneur and venture capitalist; and Susan Aglukark, award-winning musician.