We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
DiversityWe have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Strategy Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Design Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.
Juniper Park\TBWA Brings on New Talent to Accelerate its Continued Transformation Towards Precision Marketing and In-house Production, and Reinforces its Commitment to Diversity & Inclusion
Today, Juniper Park\TBWA, The Disruption® Company, is announcing twenty-four new hires since the beginning of the year and throughout lockdown, spanning the agency’s strategic planning, creative, media, content production, account services, and operations teams. The new talents will accelerate the agency’s ongoing transformation towards data-driven precision marketing and in-house production, while reinforcing its commitment to diversity & inclusion.
Since Dustin Rideout’s arrival as CSO in January, the agency has welcomed five strategists to support its data-driven planning for precision marketing: Aviva Frenkel, VP, Director of Strategy, who joins from McCann Canada, Shipra Chauhan, Director of Strategy, who joins from 5&Vine Inc., Julien Coulter, Director of Strategic Planning, Matthew Wright, Customer Journey & Comms Planner, and Glenesha Grant, as Strategist. The agency’s media department also welcomes David Udolloress, as Group Director Media Strategy, joining from OMD, to lead the precision-led media strategy, which is fully integrated with the agency’s Marketing Science team.
Proactively leaning into the growing demand for agile and cost-effective content, Juniper Park\TBWA’s in-house production arm, Bolt Content, welcomed a new leader and producer: Nadia Dunn as Executive Producer, and Eleanor Strelkov as Content Producer. Cynthia Cyr also joins Juniper Park\TBWA as Senior Integrated Producer.
Nadia Dunn now leads Bolt Content, working closely with Steve Emmens, Managing Director of Integrated Production. Dunn was previously Producer at both Leo Burnett and UNION, and has worked in similar roles in the UK, USA, and Canada.
Supporting the acceleration of brand content, the creative department adds four: John Ricciardella and Dylan Verwey as a creative team, who join respectively from Zulu Alpha Kilo and Rethink; Hayley Hewitt as Director of Creative Operations, joining from Rethink; and Alison Parke as Creative Coordinator.
To bolster its account services team and support the influx of projects, the agency has welcomed nine new talents. These hires include Matt Barnes, Sr. Account Director, coming from Clemenger BBDO New Zealand, and Mathieu Khaled, Account Director, joining from TBWA\RAAD in Dubai. Other account team members who have joined include Gaya Ravi, as Project Manager, 3 new Account Executives (Paige Mackey, Zain Kazi, and Aida Haddad), and 3 new Account Coordinators (Carly Livingston, Carla Gomez, and Sara Thibeau).
Rounding out the new talent, the finance department welcomed Alex James, Director of Finance & Operations, who joins from DDB Canada, Johnathon Luu as Accounts Payable Administrator, and Presheta Shilesh as Client Finance Analyst.
“Our growth during this exceptional period in history is testament to our team’s excellence. We continue to help our clients pivot swiftly and strongly through each stage of the pandemic,” said Jill Nykoliation, CEO at Juniper Park\TBWA. “This additional, exceptionally strong talent group will help fast-forward our continued transformation towards precision marketing, while furthering our intentionally culturally-diverse team.”
With the new talent acquisitions made throughout the year, the agency is reinforcing its commitment to diversity & inclusion on multiple fronts: gender diversity, with women representing over 2/3 of the hires; cultural diversity, with 1/4 of the hires originating from another country; and visible diversity, with 1/3 of the hires identifying as BIPOC. “Upon the emergence of MeToo/Time’s Up, we took deliberate action to ensure gender was balanced throughout the agency. Women now comprise 57 percent of our agency and 50 percent of our leadership. We are moving with similar commitment and precision to ensure racial diversity, which will further our intentionally culturally-diverse team,” said Nykoliation.
The agency’s dynamic transformation towards precision marketing, growth in content production through Bolt, and design excellence with Le Parc, is the result of new client work focused on inventive recovery-and-revival efforts due to the pandemic. Projects such as the new virtual Canadian Cancer Society CIBC Run For The Cure, amongst others, and projects for new clients including the launch of Ravel by CF for Cadillac Fairview, the rebrand of Groupe Média TFO, and soon to be announced work for Sweet n’ Nice ice cream.
About Juniper Park\TBWA
Juniper Park\TBWA (juniperparktbwa.com) is The Disruption® Company: the cultural engine for 21st century business. A global, award-winning agency located in Toronto, Juniper Park\TBWA uses Disruption® methodologies to develop business-changing ideas for brands. The 160+ team of world-class creators and thinkers serves clients across North America, including CIBC, Nissan, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, among others. It is part of TBWA Worldwide (tbwa.com), named as one of the World’s Most Innovative Companies by Fast Company in both 2019 and 2020, and to Ad Age’s Agency A-List in 2019. Follow us on Instagram, LinkedIn, and Twitter, or like us on Facebook for the latest updates from the Park.
About Bolt Content
Bolt Content is an agile production house for today’s world. We work with renowned North American brands to create and produce disruptive and thought-provoking content at the speed of culture. Backed by global award-winning agency Juniper Park\TBWA, our team of multi-platform content makers includes creative and strategic thinkers to capture and engage the right audiences for brands. Please visit bolt-content.com, follow us on LinkedIn or subscribe to our YouTube channel.