TitleWashable Book
BriefThe Washable Book inspires behavioural change by transforming reading into physical learning. The book’s characters can only achieve their colourful futures by having their dirty hands washed. This helps the children make the connection between clean hands and their future goals. The book uses three layers: when the character’s dirty hand on the top layer is washed, the white ink of the middle layer becomes transparent, allowing the colourful bottom layer to show through.
Campaign Washable Book
Advertiser Angfa
Brand Angfa

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PostedFebruary 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Executive Creative Director S..n R...y Subscribers Only
Group Creative Director Sh....ke Ka....mi Subscribers Only
Art Director H....hi M...ui Subscribers Only
Art Director N....ki Ta....ra Subscribers Only
Copywriter ..i K...da Subscribers Only
Account Director Sh.....iro ..u Subscribers Only
Agency Producer H...ki K....hi Subscribers Only
Head of Client M...mi Sa....ra Subscribers Only
Production Company S..O PR....NG C.., L... Subscribers Only
Production Company HA.....DO I... Subscribers Only
Production Company A...a I... Subscribers Only
Print Producer K....hi H..a Subscribers Only
Print Producer M..a Sh......iki Subscribers Only
Print Producer .o Wa....be Subscribers Only
Print Producer S...ka Na....ya Subscribers Only
Producer Y....hi ..o Subscribers Only
Director / Editor M...to I....ra Subscribers Only
Executive Creative Director Riley Sean
Creative Director, Planner Shunsuke Kakinami
Art Director Hisashi Matsui
Art Director, Illustrator Noriaki Tanimura
Copywriter Mai Kaneda
Print Producer Hideki Kanishi
Account Director, Content Producer Shinichiro Oku
Group Account Director Toru Tanaka
Print Producer Kyoichi Hara
Print Producer Misa Shoyoiriki
Print Producer Go Watanabe
Print Producer Sayaka Nanamiya
Film Producer Yasuyuki Ono
Film Director, Editor Makoto Imamura
Head of Client Manami Sakamura
Client Supervisor Shiho Tanaka
Client Supervisor Yohei Minota
Entrant Company McCANN HEALTH
Idea Creation McCANN HEALTH
Production McCANN HEALTH

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