Title Washable Book
Brief The Washable Book inspires behavioural change by transforming reading into physical learning. The book’s characters can only achieve their colourful futures by having their dirty hands washed. This helps the children make the connection between clean hands and their future goals. The book uses three layers: when the character’s dirty hand on the top layer is washed, the white ink of the middle layer becomes transparent, allowing the colourful bottom layer to show through.
Agency
McCann Health
Campaign
Washable Book
Advertiser
Angfa
Brand
Angfa
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Posted February 2018
Business Sector Subscribers Only
Story Subscribers Only
Media Type
Television & Cinema
Length 120 seconds
Executive Creative Director
S..n R...y Subscribers Only
Group Creative Director
Sh....ke Ka....mi Subscribers Only
Art Director
H....hi M...ui Subscribers Only
Art Director
N....ki Ta....ra Subscribers Only
Copywriter
..i K...da Subscribers Only
Account Director
Sh.....iro ..u Subscribers Only
Agency Producer
H...ki K....hi Subscribers Only
Head of Client
M...mi Sa....ra Subscribers Only
Production Company
S..O PR....NG C.., L... Subscribers Only
Production Company
HA.....DO I... Subscribers Only
Production Company
A...a I... Subscribers Only
Print Producer
K....hi H..a Subscribers Only
Print Producer
M..a Sh......iki Subscribers Only
Print Producer
.o Wa....be Subscribers Only
Print Producer
S...ka Na....ya Subscribers Only
Producer
Y....hi ..o Subscribers Only
Director / Editor
M...to I....ra Subscribers Only
Executive Creative Director
Riley Sean
Creative Director, Planner
Shunsuke Kakinami
Art Director
Hisashi Matsui
Art Director, Illustrator
Noriaki Tanimura
Copywriter
Mai Kaneda
Print Producer
Hideki Kanishi
Account Director, Content Producer
Shinichiro Oku
Group Account Director
Toru Tanaka
Print Producer
Kyoichi Hara
Print Producer
Misa Shoyoiriki
Print Producer
Go Watanabe
Print Producer
Sayaka Nanamiya
Film Producer
Yasuyuki Ono
Film Director, Editor
Makoto Imamura
Head of Client
Manami Sakamura
Client Supervisor
Shiho Tanaka
Client Supervisor
Yohei Minota
Entrant Company
McCANN HEALTH
Idea Creation
McCANN HEALTH
Production
McCANN HEALTH
PR
McCANN HEALTH
