TitleLove Beats Money
Agency
Campaign Love Beats Money
Advertiser J. Walter Thompson Amsterdam
Brand ING Bank

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Media Type Web Film
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About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.    
  
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology. 
  
Wunderman Thompson is a WPP agency (NYSE: WPP).    
  
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.   

Latest News

Wunderman Thompson and Swift Launch Portraits of Ability for the MDA (Muscular Dystrophy Association)

Following The MDA Kevin Hart Kids Telethon this fall and the recent International People with Disabilities Day (December 3), together, Wunderman Thompson and Swift are proud to be launching Portraits of Ability, a new campaign inciting a shift in perception and a reframing of the cultural and category conversation around those living with disabilities.

 

With this campaign, the team is thrilled to celebrate people with NMD (neuromuscular disease) and show who they are in a way the world rarely sees—defined by their abilities rather than their disabilities. With Portraits of Ability, the team created animated portraits that artfully interpret our talents’ abilities in an imaginative, attention-grabbing way. By design, these portraits are in stark contrast to the clinical, sad, sympathy-seeking way people with disabilities are typically portrayed in the category.

 

“People living with disabilities are just people who want to live their best lives, like the rest of us. So, we wanted to celebrate them for the things that truly make them them—not their disease, but their talents, passions and personalities. The Muscular Dystrophy Association has been investing in those wonderful things for 70 years with research, care and advocacy. That’s why people should feel compelled to donate—to support awesome people who deserve to live out their awesomeness to the fullest,” said Creative Director Dana Stalker

 

“This is an opportunity to relaunch MDA into culture in a way that’s differentiated, optimistic and ownable. Our objective is to increase awareness of MDA and drive donations,” said Alistair Lennie, Planning Director.

 

The agency is responsible for leading the social and digital ad campaign, which includes a mix of social (Facebook and Instagram), pre-roll and display ads, while other media partners include Essence, Mindshare and Xaxis.

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