TitleThe Tower
BriefEvery time a child gets into a stressful situation it all ends the same way – with him crying and screaming. Terrified parents anticipate these moments every time their child’s favourite toy breaks or disappears. But thanks to Magne B6 the child will easily manage with stressful moments and his reaction will be completely different.Against all expectations we decided not to scare the parents but rather make them laugh with our ironic and unusual story about a broken castle, terrified family and child’s unexpected reaction.
Campaign The Tower
Advertiser Sanofi-Aventis
Brand Magne B6

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director Al....dr Me.....kov Subscribers Only
Art Director Vl....ir Ver......kov Subscribers Only
Copywriter A...n Fe....ev Subscribers Only
Account Director M...na Ko.....ina Subscribers Only
Account Manager L....la Ki....va Subscribers Only
Producer A..a Vo....va Subscribers Only
Executive Producer B....he N....nn Subscribers Only
Producer An....na Ko....va Subscribers Only
Line producer Assistant A..a Ko....va Subscribers Only

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