TitleToo Many T's – Featuring Alexa
BriefA common way of getting a bigger audience for an upcoming artist is to invite a more famous musician to guest star on the track. Usually they come from the same label. Too Many T's didn't have these connections, but they managed to feature one of the most famous voices worldwide: Alexa, the Amazon voice assistant, present in more than 100 million homes around the globe. Featuring Alexa is the world’s first song made in collaboration with the voice of an AI.
Agency
Campaign Too Many T's – Featuring Alexa
Advertiser Too Many T's
Brand Too Many T's

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Film
Producer R...n K...w Subscribers Only
Director R...n K...w Subscribers Only
Global Chief Creative Officer Al.....er S...ll Subscribers Only
Creative Innovation Director L...nz La......ner Subscribers Only
Creative Innovation Director F...z Ro......her Subscribers Only
Art Director S....bh K...de Subscribers Only
Art Director P...o G...o Subscribers Only
Artist R..s St.....oft Subscribers Only
Artist L..n R...es Subscribers Only
Artist / DJ / Producer S...ge H...y Subscribers Only
Music Supervision H...n W....nk Subscribers Only
Director of Photography (DOP) Ch.....ph W...er Subscribers Only
Editor M...e K....ka Subscribers Only

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What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

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Best Brands 2019: Adidas, Lego, Lillet and Amazon Receive Coveted Brand Awards at Ceremony in Munich

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The evening gala at the Hotel Bayerischer Hof in Munich was attended by more than 700 invited guests from the business, trade and media industries, as well as selected VIPs, who gathered to celebrate the award winners in the categories; "Best German Corporate Brand International"; "Best Product Brand"; "Best Growth Brand"; and this year's special category "Best Digital Life Brand".

More than 14,000 consumers take part in the various Best Brands studies and, form the empirical basis of the study together with 30,000 households of GfK Consumer Panels, and 27,000 stores of GfK Retail & Technology. The consumers annually select the winners from more than 300 potential Best Brands candidates from around 40 sectors.

The coveted marketing prize is now also awarded annually in China, Belgium, Italy, France and, for the first time this year, in Russia. The success of Best Brands, which has grown over the years, is the result of the professional cooperation of all partners – GfK, ProSiebenSat.1 Media SE, WirtschaftsWoche, Markenverband, DIE ZEIT, the audio marketer RMS and the Serviceplan Group.

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