TitleThe Best Day is The Everyday
Agency
Campaign The Best Day is the Everyday
Advertiser IKEA
Brand IKEA

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
Length
Creative Director B....ra Hu.....es Subscribers Only
Production Company B...k ..c Subscribers Only
Copywriter A...ew H....tz Subscribers Only
Art Director K....na O....eill Subscribers Only
Executive Creative Director S...t N...ll Subscribers Only
Group Account Director Hu....ey T...or Subscribers Only
Agency Producer P...y B...n Subscribers Only
Editing Company ..e E....rs Subscribers Only

About The Monkeys

The Monkeys Create Provocative Ideas That Live Within Advertising, Entertainment And Technology.We’ve been called an ad agency, a collective, a branded content company, the business model of the future and a bunch of bloody dreamers.
Truth is, we’re a bit of each.
In this multi-channel world companies need innovative ways to connect with their audience. That’s where we can help. 

Latest News

MOOD tea unites industry

Australia’s media and marketing businesses joined forces to donate more than $10m in inventory for an important new campaign for MOOD tea.

Sixty businesses across the media, advertising and marketing industry have donated time, resources and inventory towards the ‘Sip selflessly’ campaign to promote the industry’s first social enterprise product, which donates all profits to fund charities battling youth suicide.

The creative was developed by The Monkeys, directed by Simon Harsent and the Pool Collective team, with audio by Ralph Van Dijk and Simon Kane at SongZu.

‘Sip Selflessly’ will roll out across all TV, radio, OOH, digital, social and print channels over the coming weeks following the largest philanthropic media inventory drive the industry has seen.

All profits raised from MOOD tea go towards funding mental health projects by Backtrack, Batyr and The Sebastian Foundation which are helping save young lives. Programs are focused towards mental health education in schools and suicide prevention.

SOURCE:

https://www.theaustralian.com.au/business/media/agencies-serve-up-creative-solutions-for-social-good/news-story/66a5c2387402cfcfe5598ad0e342a03f

https://campaignbrief.com/mood-tea-unites-industry-to-launch-campaign-to-beat-youth-suicide-via-the-monkeys/

https://www.thestable.com.au/mood-tea-60-australian-advertising-media-marketing-businesses-fight-youth-suicide-together/

https://mumbrella.com.au/children-voice-adults-mental-health-concerns-in-campaign-for-industrys-mood-tea-698639

https://www.bandt.com.au/industry-unites-to-launch-multi-million-dollar-mood-tea-campaign-to-beat-youth-suicide/

https://www.adnews.com.au/news/the-advertising-industry-s-10-million-campaign-for-social-enterprise-mood-tea

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