TitleMamie Nova Coco
Agency
Campaign « Gourmands® »
Advertiser Mamie Nova
Brand Mamie Nova

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Executive Creative Director H...é P...on Subscribers Only
Creative Director Jea.......ppe D...is Subscribers Only
Art Director A...id P...n Subscribers Only
Advertising Manager Fl....ce D....el Subscribers Only
Advertising Manager Ch.....te De.....aux Subscribers Only
Account Manager N....as Le....re Subscribers Only
Account Manager J...e L...er Subscribers Only
Account Manager Subscribers Only
Director Subscribers Only
Production Company T....ty F...s Subscribers Only
Production Company Producer R...ud C....rt Subscribers Only
Agency Producer N....as Fo.....er Subscribers Only

About Serviceplan France

BUILDING BEST BRANDS

Accompagner et développer les marques dans un environnement de plus en plus complexe afin de concilier forte valeur ajoutée émotionnelle et forte performance business, telle est notre mission. C’est ce que nous appelons building best brands. 

 

UNE VISION, UNE CULTURE, UNE METHODE

On ne peut pas prétendre apporter de nouvelles solutions sans se débarrasser de ses certitudes et sans revisiter les modes de pensée et les méthodes de travail.

Il faut mettre l’innovation sous toutes ses formes au service de la pertinence pour les marques dans un environnement en recomposition constante. C’est pour incarner cette nouvelle vision que Serviceplan est né.

Le ciment de cette culture est l’intelligence data.

Serviceplan réunit autour de l’intelligence data toutes les expertises créatives, médias et technologiques. L’intelligence data associée à l’innovation et à la culture de marque génèrent des systèmes de communication innovants et contributifs car étayés par une connaissance des médias et des consommateurs approfondie.

C’est l’association systématique de ces trois forces sans prééminence ou suprématie qui fait l’unicité et le succès du modèle Serviceplan. Elle est à la source de stratégies de déploiement performantes, c'est-à-dire justes, créatives, innovantes, applicables, efficaces et mesurables. 

Latest News

Serviceplan France create TV and online Christmas campaign for Auchan Retail France.

Six weeks since launching the new brand communication for Auchan Retail, Serviceplan France conceive a Christmas film featuring children having second thoughts about misbehaving in
case Father Christmas doesn’t bring them a present.
The cute Auchan Christmas TVC and online film from Serviceplan France depicts children on the verge of doing naughty things such as; hitting a golf ball at a crystal chandelier, covering the toilet seat with cling film, and scaring a sibling with a frightening clown mask. Each child hesitates before being naughty, after deciding they would prefer to have a Christmas present.
Serviceplan conceived the Auchan Christmas film to highlight 10,000 "magic price" toys available on the auchan.fr website. The film (30 '' and 15 '') was directed by Ben Gregor (Wanda Production), for broadcast on all major national channels in France, as well as digital for a period of four weeks, according to a media plan developed by Havas Media. The signing of the campaign brings a new proof of Auchan's commitment to its customers: "All year long, Auchan offers 10,000 references of toys at magic prices. Auchan and life changes ".

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