TitleIWTW Series #1
Campaign I Was There When
Advertiser Channel 4
Brand Channel 4

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Date of First Broadcast/Publication Subscribers Only
Media Type Case Study

About WE ARE Pi

Latest News

The PiCycle is the perfect expression of WE ARE Pi’s mission to enthusiastically support ideas that move the world forward

To celebrate, international ideas company WE ARE Pi have created the world’s first PiCycle. Inspired by Malaysian artist Yau Hoong’s sketches, WE ARE Pi collaborated with international artist Tadas Maksimovas and designer Martijn Koomen to build the world’s first rideable PiCycle.

Pi is a symbol that never ends or settles into a permanently repeating pattern, and is a constant source of inspiration for the WE ARE Pi team. The company itself was founded on March 14th 2011, which by complete coincidence is of course Pi day. 

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