TitleKids For Privacy
Agency
Campaign @KidsForPrivacy
Advertiser Child Rescue Coalition
Brand Child Rescue Coalition

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Media Type Web Film
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President Y..i Pr....ce Subscribers Only
Editorial house S....ch .A Subscribers Only
Senior Business Affairs Manager N....ha R....na Subscribers Only
Account Director M....le T...e Subscribers Only
Account Supervisor L...en G...k Subscribers Only
Strategist C...s K..k Subscribers Only
Senior Digital Strategist N....ie G...z Subscribers Only
Project Manager A...da Be.....tch Subscribers Only
Project Manager D...a Al.....er Subscribers Only
Managing Director A..m B...ht Subscribers Only
Digital Design M...an St.....mp Subscribers Only
Executive Producer Jo....an C...io Subscribers Only
Editor Ju.....blo D....io Subscribers Only
Editor C...os C...ks Subscribers Only
Production Company Producer D...d C...e Subscribers Only
Music Company / Composer J...te Subscribers Only
Music Composer J...s P...o Subscribers Only
Mixer O...io B....lo Subscribers Only
Executive Director of Business and Legal Affairs R...ey P....ro Subscribers Only
Developer M....no Ec.....en Subscribers Only
Chief Creative Officer B...y P...ce Subscribers Only
Copywriter K..a D....as Subscribers Only
Chief Strategic Officer W...s D...s Subscribers Only
Executive Creative Director G....vo S...is Subscribers Only
Creative Director Fe....do R..s Subscribers Only
Creative Director M....lo P...ca Subscribers Only
Associate Creative Director K..a D....as Subscribers Only
Associate Creative Director S...r A...n S...n Subscribers Only
Copywriter J...e B....ey Subscribers Only
Copywriter M....lo P...ca Subscribers Only
UX Lead J..n R....ll Subscribers Only
Art Director K..s W..g Subscribers Only
Art Director S...r A...n S...n Subscribers Only
Art Director Fe....do R..s Subscribers Only
Director of Broadcast Production P..l Al....se Subscribers Only
Agency Producer N....ia C...s Subscribers Only
Director of Digital Production P...r B....tt Subscribers Only
Senior Digital Producer J....ne K....an Subscribers Only
Senior Developer Be....in S...h Subscribers Only
Account Manager M....lo R...ro Subscribers Only

About David&Goliath

Latest News

CA Lottery’s SuperLotto Plus Campaign Breathes New Life into the California Dream

Californians are proud to call themselves dreamers. They wear it like a badge of honor and they love California because it's a state that truly celebrates diversity and the freedom to be exactly who you are. When we asked Californians what they dream about, the answers ranged from big to small to totally out there, but they all dreamed of giving back to loved ones and their communities.
Created by David&Goliath (D&G) – in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group – the integrated campaign is based on a simple truth that California is known for being a land of dreamers. The centerpiece of the campaign is a :60 cinema spot titled, “May the Best Dream Win,” which depicts stories of Californians using their SuperLotto Plus (SLP) winnings to realize their dreams, whether finally having the means to do something they’ve always dreamed of, or giving back to family or the community. Later in the year, CA Lottery will be launching: 30 vignette spots that focus on these individual stories.
“At its core, this campaign is all about embracing a very simple truth, that Californians, by nature, are dreamers. It’s about captivating that spirit and reassuring them that whatever their dream is, this is the State of opportunity, where anything is possible. Because as we all know, California is a state with a very distinct identity, one that has historically attracted some of the most prolific dreamers,” said David Angelo, founder and chairman of D&G.
To bring these California dreams to life, D&G hired award-winning director, Cole Webley. His work has won major industry awards including Cannes Lions, Clios, AICP, One Show and D&AD. Actor, writer and producer James van der Beek narrated the spots.
The integrated, multilingual effort is brought to life through many elements including TV (:30 and: 15 cutdowns), outdoor, print, digital, social and radio – all to make a collective impact. In an effort to compete with the massive jackpots of national draw games, California Lottery is reminding people that SLP is California’s original lotto game, and for more than 30 years, SLP has inspired countless Californians to dream. 

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