TitleNike AIR FORCE 1
Agency
Campaign Nike AIR FORCE 1
Advertiser Nike
Brand Nike AIR FORCE 1

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Executive Creative Director A..o I..a Subscribers Only
Film Producer M...ko Ts....mi Subscribers Only
Sound Studio Producer A..a Mu....mi Subscribers Only
Sound Studio Producer Ch.....an Mi.....zer Subscribers Only
Sound Designer E...o A...i Subscribers Only
Special Effects Company T...o, T...o Subscribers Only
Colorist Ya....ka Is....ra Subscribers Only
Editor K..i Is....ki Subscribers Only
Editor A..a M...ke Subscribers Only
Post-production Company T...o K...ku C.., L..., T...o Subscribers Only
Edit ..u N..i Subscribers Only
Production Designer T...mi K...no Subscribers Only
Production Manager Y..i Sh....ra Subscribers Only
Production Manager Ku....ko S...ta Subscribers Only
Executive Producer Hi.....su Na....wa Subscribers Only
Creative Director T....ya M....ra Subscribers Only
Steadicam Operator Te.....ki D...e Subscribers Only
Gaffer No....ro M..i Subscribers Only
Cinematographer To.....ko K..u Subscribers Only
Assistant Director Y....mi J..a Subscribers Only
Director Ya....to T...e Subscribers Only
Film Production Company T...o, T...o Subscribers Only
Makeup S..a ..o Subscribers Only
Hair S....ro Subscribers Only
Stylist Y...ke N...i Subscribers Only
Account Manager T....hi B...a Subscribers Only
Account Director S....ku M....da Subscribers Only
Art Director Ma....to ..i Subscribers Only
Copywriter T....ya M....ra Subscribers Only
Music Composer M....el ..d Ch.....an ..r T...ks &...; F...ds Subscribers Only

About Dentsu Inc.

Latest News

Dentsu Creates SDGs Communication Guide

Dentsu Inc. (Head Office: Minato-ward, Tokyo; President & CEO: Toshihiro Yamamoto) announces the release of SDGs Communication Guide in Japanese and English versions, suggesting guidelines for corporate managers, people working in advertising and ad agency professionals when planning out communication initiatives in line with Sustainable Development Goals (SDGs).

The SDGs are "global objectives for creating a sustainable future", comprised of 17 goals and 169 targets stated during the United Nations Sustainable Development Summit held at the UN headquarters in New York in September 2015. Over the recent years, a sense of crisis for sustainability has been discussed throughout the global community. Japan is also promoting full-fledged discussions on countermeasures with the involvement of national and local governments, business and economic circles as well as non-political organizations. Since it is specifically hoped for businesses to make active participation and commitment, taking actions based on the concept of sustainability is required for all corporate activities and across the field of advertising communication.

Meanwhile, the use of "excessive expressions deviating from the actual initiatives of companies" and "inappropriate expressions that can mislead consumers" in advertising communication is also an act contrary to the purpose of SDGs. Experts point out disadvantages from such use, including the possibility of receiving criticism which can lead to damage corporate value.

Based on such situations, Dentsu formed the Dentsu SDGs Communication Guide Creation Committee* including eight expert panels, to compile useful guidelines providing "things to know" and "thing to pay attention to" for successful advertising and promotional campaigns with SDGs in mind.

Dentsu is committed to continue its efforts for creating a sustainable future in advertising communication and beyond for a wide range of fields.

About SDGs Communication Guide
Published by: Dentsu Inc.
Cooperated with: Dentsu SDGs Communication Guide Creation Committee*
Distribution: Available for download at
http://www.dentsu.com/csr/team_sdgs/pdf/sdgs_communication_guide.pdf
Front cover image:

*Dentsu SDGs Communication Guide Creation Committee members
(As of April 1, 2018; in alphabetical order of surname)
Chair:
Toshihiko Goto Executive Director, Global Compact Network Japan
CEO, Sustainability Forum Japan

Members:
Mikako Awano Founder & CEO, General Association SusCon Japan
Yumiko Horie Advocacy Manager, Save the Children Japan
Ichiro Ishida Director Marketing Headquarters, The Asahi Shimbun
Koichi Kaneda CSR Promotion, Senior Director, ANA HOLDINGS INC.
Koji Kinoshita Chair of Environmental Subcommittee, Japan Advertising Agencies Association
Kaori Kuroda Executive Director, CSO Network Japan
Taikan Oki Professor, Integrated Research System for Sustainability Science,
The University of Tokyo Institutes for Advanced Study
Senior Vice-Rector, United Nations University
Assistant Secretary-General, United Nations 

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