TitleWater Made Active
Agency
Campaign Gatorade
Advertiser PepsiCo Inc.
Brand Gatorade

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
Media Type Others
Length
Editing Company
Colorization
Chief Creative Officer R...to Fe.....ez Subscribers Only
Special Effects / VFX T...as C..e Subscribers Only
Music Composer A...ew R....ts Subscribers Only
Music Composer G...s H...s Subscribers Only
Colorist M..k G...in Subscribers Only
Special Effects / VFX ..n Lo.....ni Subscribers Only
VFX Studio ..C L...on Subscribers Only
Executive Producer J...s Ni.....on Subscribers Only
Music Composer .. Sun.......rthy Subscribers Only
Executive Producer ..e R..s Subscribers Only
President Managing Partner M....el Ra....di Subscribers Only
Assistant Editor O..o M....ns Subscribers Only
Assistant Editor Ni....as L...ri Subscribers Only
Editor Ni....as Way.......ris Subscribers Only
Music Composer E...rd T...or Subscribers Only
Music Composer Ve......ath Subscribers Only
SFX Supervisor W..l G...ia Subscribers Only
Music Composer V...th K...r Subscribers Only
Artist M..k G...in Subscribers Only
Executive Producer M...an L..g Subscribers Only
Color Producer R....ca B....ma Subscribers Only
Associate Color Producer E...e Ro....on Subscribers Only
Original Composer C...s B...s Subscribers Only
Sound Design Company P...o Br....an Subscribers Only
Sound Designer P...o Br....an Subscribers Only
Final Mix L..e Subscribers Only
Mixer M..k M....as Subscribers Only
Assistant Mixer P...r La....ki Subscribers Only
Executive Producer S...e B....an Subscribers Only
Arri Commercials Marketing Exec .d J...s Subscribers Only
Arri Digital Sub Leader A...ew P...r Subscribers Only
SFX Supervisor P..l M..n Subscribers Only
SFX Supervisor C....es S....on Subscribers Only
Creative Director D..g M....es Subscribers Only
Media Agency ..D Subscribers Only
Associate Creative Director B...o Ac....ora Subscribers Only
Associate Creative Director A...l Ab.....ici Subscribers Only
Head of Production B...n O'....ke Subscribers Only
Executive Producer G..a L....in Subscribers Only
Associate Producer Ka....en A...l Subscribers Only
Managing Director J...co ..g C....sa Subscribers Only
Global Brand Director D...d Mc....ie Subscribers Only
Global Brand Manager G..i M...no Subscribers Only
Group Planning Director S...t Ma.....er Subscribers Only
Global Planning Director M...in R...s Subscribers Only
Director of Business Affairs L...a D....on Subscribers Only
Senior Business Affairs Manager L...a D....in Subscribers Only
Talent Payment Coordinator K...n C...ro Subscribers Only
Senior Traffic Operations Manager J..y B...l Subscribers Only
Production Company U...9 F...s Subscribers Only
SFX Supervisor S...e L...le Subscribers Only
1st Assistant Director ..b T...pe Subscribers Only
SFX Supervisor S..n H....nd Subscribers Only
SFX Supervisor P....ck T....by Subscribers Only
Gaffer O...r N...ng Subscribers Only
Motion Control Assistant N...l P....ne Subscribers Only
Motion Control Operator ..n M....es Subscribers Only
Motion Control M..k R....ts M..o Subscribers Only
3D Effects Animator W..l B....ey Subscribers Only
Director C..e P....ur Subscribers Only
Editor A..x B..t Subscribers Only
Director of Photography (DOP) J...s Me....ft Subscribers Only
Production Manager S...y L...le Subscribers Only
Production Company Producer H...y Re.....ux . Subscribers Only
Executive Producer Mi....le C...g Subscribers Only
Executive Producer A..m D...an Subscribers Only
Arri Digital Specialist M...o Ra....vi Subscribers Only

About TBWA\CHIAT\DAY Los Angeles

BE MORE HUMAN

Being more human is a promise to ourselves as a company as well as a contract we enter into with the brands we love to work with. It is a promise that we will all walk in open minded, curious, challenging and above all else caring. Caring about the work we create and the people we create it with. And the Dog you ask. Well let’s just say making great work is like trying to find a buried bone. You have no option but to keep digging until you find it!

FIND YOUR SOUL

At TBWA\CHIAT\DAY, we have always strived to make work that connects deeply with people through an understanding of brand and why they exist. To do this we have always believed that one must unlock the soul of a brand and in turn its humanity. Lee Cloe always talked about finding the emotional center of a brand. Once you are clear about the soul, you can take a brand to many different places. IF you don’t have a soul, then you’re just making random work. Given our world of expanding platforms and channels, and the multiple places where brand activity can exist, a strong brand soul allows you to unite work that won’t look the same, or even use the same creative vehicle, because it always comes back to the same truth about the brand.

BE AFRAID TO SUCCEED

We have always believed that we must do the things we think we cannot do. In today’s converged world, we must experiment continuously and embrace the risk that it will succeed and not fear the possibility that it will be wrong. In order to succeed there must be some nervousness – even fear – about what we’re trying to do. If we’re not feeling a little bit nervous about the ideas we’re taking to our clients, then they’re probably not brave enough. We’re all in the business of managing fear. We’re managing our own fear every day and we’re also helping our clients to have the confidence to trust that what we’re making will have the right impact in the world. 

Latest Ads