TitleSiamese Twins
Agency
Campaign The Smooth Talkers
Advertiser Cash Converters
Brand Cash Converters

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Media Type Television
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About Serviceplan France

BUILDING BEST BRANDS

Accompagner et développer les marques dans un environnement de plus en plus complexe afin de concilier forte valeur ajoutée émotionnelle et forte performance business, telle est notre mission. C’est ce que nous appelons building best brands. 

 

UNE VISION, UNE CULTURE, UNE METHODE

On ne peut pas prétendre apporter de nouvelles solutions sans se débarrasser de ses certitudes et sans revisiter les modes de pensée et les méthodes de travail.

Il faut mettre l’innovation sous toutes ses formes au service de la pertinence pour les marques dans un environnement en recomposition constante. C’est pour incarner cette nouvelle vision que Serviceplan est né.

Le ciment de cette culture est l’intelligence data.

Serviceplan réunit autour de l’intelligence data toutes les expertises créatives, médias et technologiques. L’intelligence data associée à l’innovation et à la culture de marque génèrent des systèmes de communication innovants et contributifs car étayés par une connaissance des médias et des consommateurs approfondie.

C’est l’association systématique de ces trois forces sans prééminence ou suprématie qui fait l’unicité et le succès du modèle Serviceplan. Elle est à la source de stratégies de déploiement performantes, c'est-à-dire justes, créatives, innovantes, applicables, efficaces et mesurables. 

Latest News

AUCHAN RETAIL FRANCE ENTRUSTS ITS BRAND COMMUNICATION TO SERVICEPLAN FRANCE

Auchan Retail France has just entrusted its global communication strategy to Serviceplan France, a member of Europe’s leading independent communications group, Serviceplan Group. This decision was made in the wake of a call for tenders from agencies, orchestrated by Pitchville, which pitched Serviceplan against outgoing agency CLM BBDO, as well as Sid Lee, La Chose, and Rosbeef.

The agency will be responsible for supporting the long-standing brand in its advertising and communication strategy and for deploying the strategy on all of its traditional and digital communication channels, as well as for organising all the tools to activate and promote the brand (catalogues, leaflets, showcasing and more). 

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