TitleOcean Miner
Agency
Campaign Ocean Miner
Advertiser Fondation Tara
Brand Tara Expeditions Foundation

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About FF Group

FF is an international creative community of 300+ talents from 25+ nationalities. They produced campaigns for 200+ brands like 24 Sevres, Airbnb, Alibaba, Audemars Piguet, Audi, Didi, Eleme, Google, Huawei, HP, Louis XIII, Momo, Netease Games, Porsche, PUBG, Saint Laurent, Sea Shepherd, Supercell, Taobao, Tencent, Tmall, Vivo, Wechat, Youku.
We develop creative solutions to business challenges, and connect you to culture, grounded in a purpose.
We are experts in creative intelligence.
We are media agnostic. Depending on your challenge, our solution will be a branding solution, a social media solution, a content solution, a tech solution (website, app), a traditional solution (tvc, print) or an innovation solution.
Founding principle is: Think with your Heart. 

Latest News

LOUIS XIII COGNAC PRESENTS “ONE NOTE PRELUDE”

A COMPOSITION AS A TRIBUTE TO THE SPECIFIC “G-SHARP” MUSICAL NOTE CREATED WHEN TOASTING WITH LOUIS XIII GLASSES. A MELODY WITH JUST ONE NOTE OFFERING MANY DIMENSIONS AND COMPLEXITY JUST LIKE ONE SINGLE DROP OF LOUIS XIII COGNAC. 

ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid ffcreative.com), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, extended G-sharp note. ONE NOTE PRELUDE composition explores the multi-faceted nature of this distinctive sound with a specially commissioned piece of music written by the Paris-based Israeli pianist Yaron Herman, who composed a one-note symphony using only G-sharp. 

“The symphony has a complex simplicity. It’s just one note, but with many dimensions – and many revelations. The idea that one note, like one drop of LOUIS XIII, can evolve over time and reveal itself was something that I found fascinating” says Yaron Herman.

One note, as a drop, offering many dimensions and revelations 

“This offers a perfect parallel for the long-lasting flavour of a single drop of LOUIS XIII cognac, which lasts for up to one hour on the palate” adds Ludovic du Plessis, LOUIS XIII Global Executive Director. The one-of-a-kind piece written by Yaron Herman begins with a single piano note, which cleverly draws you in. The piano is then joined by a string quartet playing the same note, but at different octaves and using contrasting rhythms, the individual instruments adding texture, structure and harmony to the composition. A violin provides the main melody, while a second violin and a viola add colour and harmony. A cello adds a rhythmic bass line, bringing structure to the melody, which rises to a crescendo. 

As of April 2020, the unique robots’ arms will be displayed in the LOUIS XIII Boutiques first in Singapore, Beijing and Xi’an then will travel the world. 

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