Everyone agrees, 2020 has been a tough year, but OPPO, one of the world’s leading smart device manufacturers and innovators, believes there is also some good to take away. “2020? The worst... but in the end, maybe it wasn’t such a bad year after all?”
2020 forced us to grow up faster than expected in such a short amount of time. The lockdown established in most countries of the world gave the opportunity for many people to have extra time on their hands. Sometimes they were able to focus on self-care to improve their mental and physical health, set up new routines, and/or finally start those meaningful projects that had been postponed for years.
For the the launch of the new Reno4 lite in Europe, OPPO unveiled “Look for the good #LivelyTogether” a positive global campaign developed by OPPO and FRED & FARID Los Angeles to spread the brand’s positive spirit and connect closer to audiences in Eastern Europe.
For this European campaign from OPPO, the agency found a common insight of resilience & hope across different countries during this special holiday season: the idea was to recall that despite such a difficult time, some good things have happened throughout the year.
The agency commented : “Being based in Los Angeles, we found it very exciting and modern to work for a global tech giant, based in Dongguan (China), for the European market. This shows how our industry has become global.”
Directed by Bob Jeusette (Imposter), the campaign shot in a studio in Kiev, Ukraine, features many real people on colorful backgrounds telling their uplifting stories, from little to big milestones, new hobbies and exploration, to new pets, relationships, and even growing families. With a pleasant dose of reality, the campaign is a welcome twist on a traditional holiday theme.
The agency commented : “It’s the end of a very difficult year, probably the most difficult year we’ve been through. We wanted to get real human reactions, and focus on the positive. Because if you dig a bit into what happened in people’s life in 2020, you can still find some positive.”
2020 is definitely a transformative year that will mark our lives for many reasons - as we are all aware of the all serious consequences of this pandemic, we can also look back and list the positive things that have paved the way.