TitleEngraved Memories
BriefThe first school desks that get students talking about bullying.We created the first school desks with engraved illustrations that will launch a discussion. They directly reach students in their environment and create a unique experience close to their habits (school desks have always inspired students, letting them write and draw moods, fragments of stories). We chose a visual vocabulary that speaks to them with the help of 10 famous artists. These illustrations come to life in augmented reality with a dedicated mobile app that reveal the full stories. Therefore, these engravings automatically get students and teachers talking about bullying. A website (ose-en-parler.ch meaning dare-to-speak.ch) was created to continue the dialogue.
Agency
Campaign Engraved Memories
Advertiser Action Innocence
Brand Action Innocence

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Creative Director G....el M...on Subscribers Only
creative R....el S...n Subscribers Only
Copywriter A....ne K...at Subscribers Only
Copywriter M....eu Cu....er Subscribers Only
Art Director S...on Br....er Subscribers Only
Technology Lead Cami.........alle Subscribers Only
Technology Lead K...n Sc.....ers Subscribers Only
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Managing Director Damien Fournier
Creative Director Gabriel Mauron
Art Director Simeon Brandner
Copywriter Antoine Karpat
Copywriter Mathieu Cuvelier
Creative Raphael Stein
Lead Technology Camille Delesalle
Lead Technology Kevin Schroeyers
Project Manager Pauline Charuel
Producer Jean-Frédéric Passot
Producer Benoit Barneoud
Producer Lisa Carmona
Art Director Yannice Berthault
Art Director Bastien Langlade
Developer Alexis Bouhet
Developer David Verlangieri
Developer Etienne Chaumont
Developer Lou Batier
Cabinetmaker Brice Baleydier
Motion Designer Julier Royer
Motion Designer Nobl
Director Ahmed Hadj Ameur
DOP Arthur Fanget
1st assistant Jonathan Grimault
Assistant Director Anthony Mastronicola
Sound Engineer Matthieu Reynaud
Set Photographer Vincent Maure
1st Production Assistant Pauline Fivel
Entrant Company HAVAS GENEVA
Idea Creation HAVAS GENEVA

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