Title'Mutual Funds Sahi Hai’ Yoga
Agency
Campaign Mutual Funds Sahi Hai
Advertiser AMFI
Brand AMFI

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About J. Walter Thompson India

Humble. Hungry.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us. We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

200+ Offices

90+ Countries

Bangalore Office 

· D&AD – Graphite Pencil in Glass – Indian Red Cross Society – Blood Banking 
· Cannes – Silver Lion in Design – Indian Red Cross Society – Blood Banking 
· Spikes Asia – Silver in Direct, Promotion – Indian Red Cross Society – Blood Banking 

Mumbai Office 

· Goafest – Gold in Media – Eye Coordination and Research Centre – Fountain of Sight 
· Goafest – Gold in Radio – Godrej – Mama
· Goafest – Silver in Entertainment, Direct, PR – Hellen Keller's Institue for the Deaf and Deafblind – See the Radio
· Goafest – Silver in Entertainment – Godrej Security Solutions – Linkedin Theieves
· Goafest – Bronze in Outdoor – Wintech – Pacifier 

New Delhi Office  

· Cannes – Bronze Lions in Press – Sleep Apnoea India – Night Kills Day 
· AdFest – Bronze Lotus in Direct – Amarsons – Test and Drive 
· Spikes Asia – Bronze in Outdoor – Sleep Apnoea India – Night Kills Day 

Latest News

Apollo takes the riding thrill to the next level with Alpha

Apollo Tyres has added another differentiated offering to its portfolio with the launch of Alpha, India’s first steel radial motorcycle tyre. The market for motorcycles radials is growing steadily especially with the market growing incrementally in the 200 cc + segment where speed and riding thrill is at always the core of the product offering

“This steel radial offering is a unique product as it offers high speed stability and cornering stability and with less wear and tear and is ideal for some of the popular models in the 200 cc + segment. With Apollo Alpha, we hope to significantly grow our market share in the motorcycle radial tyre segment” says Ankur Thakur, category head two-wheeler and passenger car segment Apollo Tyres.

Quite like the product, the first TV commercial created for Alpha showcases how with Alpha you can take the thrill of riding to the next level with a clutter breaking execution

“The adrenalin rush of speed, the exhilaration of a skilful cornering – any true blue biker will tell you that it’s a rare thrill. He’ll also tell you that a powerful bike isn’t enough, if the tyre can't keep up. But the cutting edge technology  from Apollo Alpha can take the riding thrill to another level. To connect with this biker though, the content needed to weave a world that he finds fascinating; to visualize the possibilities, to be thrills on a screen.”, said Joy Chauhan, Managing Partner, J Walter Thompson, Delhi.

"If your bike's a beast, what would it ride on? This simple insight helped us craft our latest blockbuster for Apollo Tyres. Our 'Beast' is a machine-animal hybrid imagined straight out of the pages of a hellish graphic novel (or an edge-of-the-seat Hollywood production) and it's been unleashed to ride fast and hard on Apollo Alpha Radials without losing its grip ever. Perfect to revv up your beast and add more thrill to your ride!", said Sambit Mohanty, National Creative Director , J Walter Thompson.

Apollo tyres entered the two-wheeler tyre segment in the year 2016 with the launch of its Acti -series tyres and have been steadily growing their market share with new additions in their portfolio as well as ramping up their distribution network

 

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