TitleAdrenaline Experiment
BriefTeens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary.Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move.With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV.*In Ukraine 14+ teens can anonymously test for HIV without parents consent.
Agency
Campaign Adrenaline Experiment
Advertiser UNICEF
Brand UNICEF Ukraine

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PostedApril 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
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<td>Agency (& City) </t.......e–it H...th &...; S...al I...ct (Kyi......../tr> Subscribers Only
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<td>Creative Director(s) </t........sana Sorzh...........</tr> Subscribers Only
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<td>Production Company (& City) </td..........group pr.....ion (Kyi......../tr> Subscribers Only
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<td>Film Director(s) </t.......ick Glob......../tr> Subscribers Only
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<td>Production Company Producer(s) </t........rgey Sobc..........</tr> Subscribers Only
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<td>Graphic Design </td..........asiya Turch..........</tr> Subscribers Only
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<td>Digital Artwork </t.......ima Smir........./tr> Subscribers Only
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<td>DoP </t......Max Shkr......../tr> Subscribers Only
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<td>Managing Director </td.........liya Olber...........></tr> Subscribers Only
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<td>Project Director </t.......lga Inoze...........</tr> Subscribers Only
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