TitleAdrenaline Experiment
BriefTeens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary.Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move.With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV.*In Ukraine 14+ teens can anonymously test for HIV without parents consent.
Agency
Campaign Adrenaline Experiment
Advertiser UNICEF
Brand UNICEF Ukraine

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PostedApril 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Creative Director O...na So......nko Subscribers Only
Production Company Sh.....oup pr.....ion Subscribers Only
Director N..k G...ak Subscribers Only
Production Company Producer S...ey So.....ko Subscribers Only
An.....iya Tu.....ets Subscribers Only
Digital Artwork D..a S....iy Subscribers Only
Director of Photography (DOP) ..x S...id Subscribers Only
Managing Director Na....ya Olb......nko Subscribers Only
Project Manager O..a In......eva Subscribers Only

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