TitleMagic
Agency
Campaign Magic
Advertiser Unilever
Brand Cornetto

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
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Ponce Creates Branded Content For FOX Premium

In exclusive “Who?”: the FOX Premium branded content created by Ponce

Directed by Nacho Gayán from the Spanish production company Agosto, the short film features the actor Norman Reedus, star of the TV show “The Walking Dead”. The film demanded seven days of shooting between New York, Austin and Mexico City.

Preceded by a trailer that went on the different screens, the 9-minute short film created by Ponce Buenos Aires for its client Fox Premium, aired in all its television channels, social media profiles, and on its new streaming platform.

The film tells the story of an experienced hitman who uses the Fox Premium app to get a closer look of his victim. His victim is no other than the star of the TV show “The Walking Dead”, Norman Reedus.

“WHO?” reinforces the concept of “All that you should not miss” and sets the platform as the most complete catalog of TV shows, movies and live sports streaming in Latin America, where you can have a multi-screen experience before anyone else.

The agency Ponce added: “We could not allow ourselves to communicate an entertainment platform under a format that interrupts or interferes with it.” The project was created to be part of the content FOX PREMIUM offers on its App & TV platform, and to engage with fans of the series and movies in an organic way.”

The post Ponce Creates Branded Content For FOX Premium appeared first on MullenLowe Group.

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