TitleToy
Agency
Campaign Cocoa Sugar
Advertiser YOUNG FATHERS
Brand YOUNG FATHERS

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Business SectorSubscribers Only
Media Type Television & Cinema
Length
Production Company
Director S....on Li....lm Subscribers Only

About Stink Films

Latest News

YOUNG FATHERS REVEAL ‘TOY’ VIDEO

WATCH THE SALOMON LIGTHELM DIRECTED CLIP HERE

TAKEN FROM THEIR THIRD ALBUM COCOA SUGAR

NORTH AMERICAN LIVE SHOWS THIS WEEK,
INCLUDING LCD SOUNDSYSTEM SUPPORTS AT THE HOLLYWOOD BOWL

On 9th March 2018, Young Fathers (Alloysious Massaquoi, Graham ‘G’ Hastings and Kayus Bankole) released their third album, Cocoa Sugar, via Ninja Tune. The record – produced, written and recorded by the band throughout 2017 – is Young Fathers’ biggest commercial and critical success to date. Featuring the singles ‘Lord’,‘In My View’ and ‘Toy’, Cocoa Sugar builds on the widespread acclaim of their two previous full length records; 2014’s Mercury Prize winning DEAD and 2015’s White Men Are Black Men Too.

Today, Young Fathers release the video for their latest single, ‘Toy’. The video sees the band reignite their creative relationship with renowned Stink Films Director Salomon Ligthelm, who approached the trio with the video concept after hearing the track. Ligthelm previously collaborated with Young Fathers on a video for 2014’s‘Mr Martyr’.

Speaking about the video, Ligthelm states:

"The tone of the track is so visceral and abrasive, which I think marries the political subject matter perfectly. I honestly just really like the idea of seeing dictators behaving like spoilt little children - pissed with the world, because things aren't going their way. Looking at the political climate of our time, I'd say truth is certainly stranger than fiction.” 


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