BriefWith 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle. As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle.
Campaign Remember Me
Advertiser Alzheimer Research Initiative
Brand Alzheimer Research Initiative

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