Formica Corporation - "Writing a New Story for Surfacing"

Carmichael Lynch Relate received a nomination for Creative Agency of the Year in this year’s North American SABRE Awards. The North American Agencies of the Year awards recognizes the best firms in specific size categories and in specific disciplines.

Carmichael Lynch Relate’s work stunned judges with its ingenuity and business impact. Client examples included Helzberg Diamonds’ Breaks the Rules of Engagement campaign for “solving a problem for consumers;” Arla’s Taste is Blind work, which doubled sales in six months and reinvigorated the upstart’s retail placement; and the Conoco Choose Go campaign for being “a creative and effective way to target younger drivers.”

The selections are the result of an exhaustive research process involving more than 200 submissions, calls and face-to-face meetings with the best PR firms across the US and Canada. The awards will be announced and presented at the 2019 North American SABRE Awards in New York on May 7.