Campaign The Butt Sommelier
Advertiser Organic Doggie Treats
Brand Organic Doggie Treats

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Social Media


We got our start back in 2009. At the time it would have fair to ask, “Does the world need another advertising agency?” And the answer would have been a resounding NO.
But we were built to service Hyundai. As Hyundai was growing and evolving in the US, they needed a marketing partner that could grow and evolve with them.While we’ve since grown to focus on other clients, the notion of purpose-built has stayed with us and we apply this spirit to all our marketing partners. We build resources around your specific needs. Every partner is treated like you are our only account with individuals dedicated to helping you achieve your goals.
We have built a number of “agencies within our agency” to service a variety of accounts all with very different needs. Whether it is helping you launch your brand in the US, finetuning your brand identity, or creating an experiential strategy—or all of the above—we will strategically tailor our services to get you to your next chapter.
We work harder. We’ve got all the talented, smart, creative people you could want in your agency partner. Call it a chip on the shoulder or challenger mentality but we take all that talent and then we out- work everyone. And we do it across all disciplines: creative, social, digital, media, experiential and data science. We throw out good ideas every day because they are not good enough. We are all about creativity, research, data science and accountability. We cycle through it all over and over until we know it’s right. 

Latest News

Innocean USA appoints Tony Kalathara as Group Creative Director


INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Tony Kalathara has joined the agency as Group Creative Director. Kalathara, was most recently Creative Director at Meta focusing on Meta Quest hardware and apps. He brings more than 15 years of expertise in delivering breakthrough creative work for brands helping them break into pop culture and dominate social, including iconic Grand Prix winning campaigns like “Google Home of the Whopper” and “Burning Stores” from Burger King amongst others.

“INNOCEAN has always been known for a great culture and great people (not to mention the brands including Hyundai, Genesis and Wienerschnitzel). Now they are showing the commitment to growth by adding great leadership and hungry creative directors like me,” states Kalathara. “That’s always been a recipe to make industry defining work. I’m more than excited for the next chapter with Jason Sperling (INNOCEAN’s Chief Creative Officer and colleague at Meta) and the INNOCEAN team. He’s a CCO that knows how to use creative’s special skill sets. And for me, that means letting me do my thing and come up with inspiring ideas everywhere.”

“INNOCEAN has some big iconic brands like Hyundai, Genesis, Wienerschnitzel and more. That means endless opportunity for my style of pop culture hacking, headline driven ideas. It’s time for me to bring that to the west coast and I couldn’t be more excited,” Kalathara concludes.

Having worked with Kalathara at Meta, INNOCEAN’s Chief Creative Officer, Jason Sperling provides this insight: “I’ve been doing this (advertising) for a nearly three decades now, and I’ve never seen the level of passion, energy and love for big idea thinking that Tony has. He’s going to be a valuable addition to our INNOCEAN family.”

Reporting directly to CCO Sperling, Kalathara will work on a variety of INNOCEAN’s businesses to spur creativity and brand leadership. 

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