TitleFresh Air
Campaign Sorry
Advertiser Mars, Inc.
Brand MilkyWay

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Media Type Television
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About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

Kristie's Super Awesome Auction - Ends May 24!

It's Christie's vs. Kristie's -- A famous Play-Doh sculpture at a big fancy auction house vs. a 7-year-old's Play-Doh sculpture she made in her playroom that she's auctioning on eBay.

Having seen the awe-inspiring sculpture on the news and in person, Kristie decided she could make one “just as amazing” and is auctioning it off on eBay to help raise money for children in need.

Christie’s Auction House recently sold the famous “Play-Doh” sculpture for $22,812,500. Kristie would like hers to go for a "bajillion dollars" and the current bid for her Play-Doh sculpture is $1,040!

Kristie’s Super Awesome Auction runs through Thursday, May 24 at 8pm! People can bid on Kristie’s Play-Doh sculpture here.

Profits from Kristie’s sculpture will go towards the non-profit organization Give Kids the World.

Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram.

Uproar! was the agency that created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.

The conversation around Kristie’s sculpture and initiative will fuel the long-held debate around modern art, which questions whether children could have “produced something just like it.” It’s also sure to spark interest in childhood creativity and show how far a child’s imagination can take them.

To learn more about Kristie and her Super Awesome Auction, watch this fun video.

Also, get a closer look at Kristie’s Play-Doh sculpture in this auction preview video. 

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