TitleFresh Air
Campaign Sorry
Advertiser Mars, Inc.
Brand MilkyWay

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Media Type Television
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About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

Grandma is just the right combo of Sweet N’ Spicy in We Are Unlimited's new campaign for McDonald’s


Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma is back and showing her spicier side in a campaign for McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders. 

Inspired by the tenders’ irresistible honey BBQ glaze made with a variety of spices, the “Sweet N’ Spicy Grandmas” campaign is a fun and unique twist on a familiar favorite.

Created by We Are Unlimited as a continuation of last year’s Buttermilk Crispy Tenders “Grandma Has a Life” campaign, the new creative features Grandma Marianne talking about how McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders are the perfect combination of Sweet and Spicy, just like her.

“Sweet N’ Spicy Grandmas” kicks off with “Sweater,” which is running nationally online and in broadcast. Watch the :30 and :15 second versions of “Sweater” below. 

[:30] “Sweater”
[:15] “Sweater” 

Marianne will also express her ‘sweet and spicy’ personality in radio and online media. On social media, creative will run across Facebook, Twitter, Instagram and Snapchat throughout September. Two social elements to note are – 

Grandma’s Sweet N’ Spicy Advice: in a series of videos running on Facebook, Marianne gives advice on a variety of topics such as football, tailgating, weekend getaways, and of course, gift ideas for Grandparents Day…which as a reminder is on September 9th.

Watch all four of Marianne’s “Sweet N’ Spicy Advice” videos now:

Weekend Getaway
Grandparents Day

Glaze Craze: created in partnership with Snapchat, “Glaze Craze” is a Snappables game where users must glaze and toss as many McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders as they can in a certain amount of time. Users can also challenge their friends to get in on the Glaze Craze fun and compete for the high score. 

McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders will appear for a limited time at participating U.S. restaurants nationwide. This new recipe reflects McDonald’s continued commitment to respond to customers’ desires for more chicken offerings and distinct, delicious flavors. In January, McDonald’s introduced a Classic Chicken Sandwich, made with all white meat chicken filet, topped with tangy Signature Sauce and tart pickles and served on a soft, steamed bun. In late 2017, McDonald’s also introduced the widely popular Buttermilk Crispy Tenders, and in mid-2016, McDonald’s introduced Chicken McNuggets made with no artificial colors, flavors or preservatives. 

Don't miss the “Sweet N’ Spicy Grandmas” campaign and be sure to try McDonald's Sweet N’ Spicy Honey BBQ Glazed Tenders.  



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