TitleThe Pink Triangle Issue Cover
Agency
Campaign The Pink Triangle Issue
Advertiser Vangardist Magazine
Brand Vangardist Magazine/Mauthausen Memorial

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About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globall

  • Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions.
  • Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.

 

Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads.  

“A lot of blind people I know would be hesitant to go on trips, because dealing with unfamiliar environments is always challenging.” comments Software Developer Florian Beijers, who is also fully blind.

“Object detection apps are limited to identifying objects in the environment, but they fail when it comes to interacting with these objects in a meaningful and productive way. Think about a ticket vending machine: it’s great to know where it is, but that alone doesn’t help if the screen and interface aren’t accessible.

Dot Go connects objects with actions – for endless possibilities.

 

Serviceplan Innovation has found a solution to this problem. Dot Go is the first ever “object interaction” app. Unlike existing apps, it not only detects objects in the environment but also connects them to actions. These actions can be executed automatically and range from internal actions like sounds and vibration; to, most importantly, external actions in other apps, websites, and even smart home devices.

Eric Kim, CEO Dot Inc. explains: “Basically, Dot Go can use any object in the viewport of the smartphone camera to trigger actions: A bus stop can automatically buy the right ticket. A product can remove itself from the shopping list. A road sign can trigger the flashlight to increase visibility. While this can be helpful for anyone, this makes a huge difference for those who suffer from inaccessible environments, like the 285 million visually impaired people worldwide. Dot Go makes any environment accessible, without specific modifications or hardware.”

 

Dot Go is not an app – but a platform.

 

Besides the novel concept of “object interaction”, the innovative nature of Dot Go relies on another key component. Existing object detection apps all rely on proprietary object libraries and closed systems, designed for fixed use cases rather than increasing user needs. This leads to fragmentation and makes solutions increasingly expensive, forcing users to choose between adaptability and their individual needs.

“The open architecture of Dot Go not only allows integration of all kinds of object libraries, each containing thousands of objects.” says Pavel Larinov, Creative Technologist, Hyperinteractive.

“Dot Go also allows users to build their own solutions. They can connect any object with any action, save these connections in what we call ‘presets’, and share them with the community. This results in a growing library for any use case you can imagine. Not only by individuals, but also organizations.”

Partnerships help Dot Go scale.

Dot Go is already being used by thousands of blind users, businesses, brands and organizations around the world. One such partnership is with U.S. start-up Wheel the World, who provide accessible tourism experiences. Funded with 140,000 USD by the Inter-American Development Bank, Dot Go and ‘Wheel The World’ created trips for the blind in Chile in spring 2022. The experience was rated highly by the participants, captured in a film documentary, and will be expanded to more countries later this year.

Alexander Schill, Global CCO, Serviceplan Group explains:

“We are thrilled that our collaboration with Dot Inc., which dates back to 2018 when we partnered up to work on the world’s first Braille Smartwatch, continues to grow with Dot Go. Now that Dot Go is available in the App Store worldwide, the platform has a global footprint which promises to improve the daily lives of blind and visually impaired communities everywhere. Dot Go is the ultimate example of creativity and innovation for the greater good of humanity.”

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