TitleBayer Leaps Pavilion
Campaign Bayer Leaps Pavilion
Advertiser IG Farben‎
Brand Bayer

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About Critical Mass

Critical Mass is a global experience design agency with a relentless focus on the customer. Critical Mass delivers experiences for clients including Citibank, HP, Nissan and Vodafone. Founded in 1996, Critical Mass has 11 full-service offices, operating across North America, Europe, Latin America, and Asia. 

Latest News


The D&AD Awards are recognized globally as one of the top creative competitions in the advertising industry.  Critical Mass is proud to announce that its “Sweeper” work for the United Nations Mine Action Service (UNMAS) has won a Wood Pencil at the D&AD Awards. The D&AD Awards are recognized globally as one of the top creative competitions in the advertising industry.

The UNMAS Sweeper campaign at The New Museum last year used beacon technology, sound design, and poignant graphics to enable exhibit-goers to experience the fear of living among landmines and other explosive remnants of war. The emotionally-resonating campaign won in the Design category for Digital & Mobile.

“Winning a Pencil is a great honor, it is one of the most respected design awards in the world” said Conor Brady, Critical Mass Chief Creative Officer. “The Sweeper work demonstrates the power of design and technology to spur consumers to take positive action.”

Winners were announced at a gala event in London on May 21. 

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