Title Hold my Beer
BriefTwo men are enjoying Amstel beers by the harbour. One hands his beer to his friend while he pops to the toilet. Searching for the bathroom he mistakenly steps onto a fishing boat bound for China. His friend dutifully waits, holding his beer for days, nights, weeks, months...Townspeople help out with food, clothing and entertainment. Finally the prodigal pal returns – and is amazed by his friend's sacrifice. He is handed his beer as the town celebrates. Amstel: serious about beer and friendship since 1870.
Agency
Campaign Amstel Hold my Beer 2018
Advertiser Heineken International
Brand Amstel

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