Title Hold my Beer
BriefAmstel is competing in Russia with a number of well loved local beer brands plus the growing european and foreign beers (like Heineken and Budweiser) who spend a lot of money and have a sense of premium discernment. Amstel’s Serious About Beer and Friendship creative platform aimed to deliver a premium European positioning but reflect the deeper more serious nature of Russian male friendship – all with a humorous and engaging tone of voice. Hold My Beer takes the everyday moment of male friendship – holding a friend’s beer – very seriously indeed. Two men are sharing a nice cold Amstel by the harbour. One hands his beer to his friend while he heads to the toilet. Searching for the bathroom the man finds himself mistakenly stepping onto a fishing boat bound for China. His friend dutifully waits holding his beer while days, nights, weeks, months and seasons pass. The towns people help feed, clothe and entertain him. Finally his friend returns – incredulous at this sacrifice. He is handed his beer and they cheers while the town celebrates around them. Amstel – serious about beer and friendship since 1870.
Agency
Campaign Amstel Hold my Beer 2018
Advertiser Heineken International
Brand Amstel

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Sound Design / Music Company / Music
Other
Other
Post Production
Other
Post Production
Executive Creative Director K...e H....en Subscribers Only
Creative Director ..e C...g Subscribers Only
Creative Director .d R...r Subscribers Only
Art Director L....an Pal.......bard Subscribers Only
Production Company ..S pr.....ion Subscribers Only
Director J...in R....on Subscribers Only
Agency Producer J...an C...s Subscribers Only
Editor F...a F...s Subscribers Only
Global Account Director ..m O....an Subscribers Only
Account Planner V....nt J....on Subscribers Only
Grading/Online C...T L...on Subscribers Only
Sound St.....ss S...d, Am.....am Subscribers Only

Related Ads

Latest Ads