Titlei rescue
BriefTreating Amblyopia isn’t hard, but diagnosing kids who lack access to medical care is a challenge. When the patients can’t go for treatment, treatment must come to the patients. We needed a tool that was inexpensive to produce, easy to distribute, and most importantly, fun to use. The I rescue is a playful, die-cut mask that catches attention in periodicals and waiting rooms, and empowers parents to proactively correct their child’s eyes for free.
Agency
Campaign irescue
Advertiser Ambliopia, Campaña Mundial
Brand Amblyopia Campaign

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Global Chief Creative Officer D...i Va....en Subscribers Only
Chief Creative Officer J..n G...ey Subscribers Only
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