BNY Mellon - "SmArt Basel"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

Awards

805

Brand: BNY Mellon
Country: United States

Advertiser: BNY Mellon

Title	SmArt Basel
Agency	TBWA\Chiat\Day New York
Campaign	SmArt Basel
Advertiser	BNY Mellon
Brand	BNY Mellon
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Packaging, Branding & Design
Advertising Agency	TBWA\Chiat\Day New York
Design Agency	TBWA\Chiat\Day New York
Production Company	TBWA\Chiat\Day New York

About TBWA\Chiat\Day New York

TBWA is the Disruption® Company. Where ideas creatively solve business problems.
Disruption defines a vision, breaks market conventions, and creates a new platform for growth. It is a methodology that we have been practicing for more than two decades, throughout our network worldwide, as a way to help our clients build their brands.
We are a full-service marketing and communications network offering brand strategy, integrated communications, shopper marketing, digital and interactive, CRM and eCRM, and branding & design. TBWA develops Disruptive Ideas for our global partners including adidas, Apple, Airbnb, Gatorade, McDonald’s, Michelin, Nissan, Pernod Ricard and NBCUniversal.

Latest News

TBWA\Chiat\Day New York today announced the appointment of Robyn Makinson as the agency’s new Head of Design.

Previously Senior Designer, Makinson’s new role will see her tasked with ensuring design continues to elevate client work across the agency’s roster.

Reporting into Chief Creative Officer Chris Beresford-Hill, Robyn will play a critical role in shaping disruptive, business-building creative products, ensuring unconventional design thinking is at every step across clients’ customer journeys.

Hailing from England, Makinson has fostered her passions for typography and bold, colorful design at both Ogilvy and TBWA offices in Paris and New York respectively.

Makinson notes, “I’m excited to help grow the design practice and the team I’ve worked alongside the past two years. I’m incredibly proud of the work we’ve created to date and we want to keep this momentum going. Something only made possible by continuing to foster a strong, collaborative bond between the team and creative.”

Chris Beresford-Hill, CCO TBWA\Chiat\Day NY adds “Robyn is a rare talent, whose vibrant design has been making an impact across our clients in New York. We are excited to see her take the lead, and continue pushing world class design and craft at the agency.”

TBWA\Chiat\Day NY offers best-in-class design solutions, differentiated by TBWA’s trademarked Disruption® methodologies and technologies working to locate a brand’s place in culture, establish a creative point of view and help grab a greater share of the future.

A testament to the importance of design, the Design by Disruption (DXD) practice has contributed to some of the agency’s most recognized work, including Columbia Journalism Review’s Fake Newsstand and Covering Climate Now initiatives, adidas’ Billie Jean King Your Shoes, and Thomson Reuters Foundation Unboxing the Truth.

About TBWA\Chiat\Day New York

Known as the Disruption® Company, TBWA\Chiat\Day NY is the New York office of the TBWA global collective. Named to AdAge’s A-list in 2019 and 2020 and recognized as one of the World's Most Innovative Companies by Fast Company, we help brands find strategic and creative white space through the power of Disruption.

Clients include adidas, Bubly, Brooklyn Film Festival, Columbia Journalism Review, Dial, Got2b, Hilton, Mayo Clinic, Mountain Dew, Nissan, One Love Foundation, Snuggle, TD Bank, Thomson Reuters and Travelers.