BNY Mellon - "SmArt Basel"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

Awards

932

Brand: BNY Mellon
Country: United States

Advertiser: BNY Mellon

Title	SmArt Basel
Agency	TBWA\Chiat\Day New York
Campaign	SmArt Basel
Advertiser	BNY Mellon
Brand	BNY Mellon
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Packaging, Branding & Design
Advertising Agency	TBWA\Chiat\Day New York
Design Agency	TBWA\Chiat\Day New York
Production Company	TBWA\Chiat\Day New York

About TBWA\Chiat\Day New York

TBWA is the Disruption® Company. Where ideas creatively solve business problems.
Disruption defines a vision, breaks market conventions, and creates a new platform for growth. It is a methodology that we have been practicing for more than two decades, throughout our network worldwide, as a way to help our clients build their brands.
We are a full-service marketing and communications network offering brand strategy, integrated communications, shopper marketing, digital and interactive, CRM and eCRM, and branding & design. TBWA develops Disruptive Ideas for our global partners including adidas, Apple, Airbnb, Gatorade, McDonald’s, Michelin, Nissan, Pernod Ricard and NBCUniversal.

Latest News

While Manhattan’s historic Madison Avenue has largely gone virtual, TBWA\Chiat\Day New York’s podcast The Disruptor Series continues to thrive, having recently celebrated its 117,000th download across 100 countries.

Founded by CEO Rob Schwartz, the podcast is at an exciting intersection, with Strategy Director Asha Davis joining the team as a new host.

Davis has been instrumental in the podcast’s growth and success over the past year, having been closely involved in the production of episodes featuring well-known guests such as Reddit CMO, Roxy Young, Author, Empowerment Coach, Motivational Speaker and Intuitive Healer Deanna Deacon and co-founders and co-CEOs of The Shine app Marah Lidey and Naomi Hirabayashi.

Other inspiring women on the series include Stanford University’s Allison Kluger and NY Times best-selling authors Elaine Welteroth and Katherine Shwarzenegger Pratt.

And continuing its mission of making the Disruptor Series the number one platform for diverse, informed, and compelling perspectives on Madison Avenue, the podcast is now created by an all-female team.

Behind the scenes, Davis is joined by Natalie Zeller and Rashida Peters. Together, the team has helped the Disruptor Series evolve and grow exponentially. From a marketing standpoint, a stronger focus has been placed on its digital presence, developing DisruptorSeries.com, a Disruption newsletter and a consistent social media presence (IG andLinkedIn.) All while navigating the digital production obstacles brought on by the pandemic.

Additionally, the team is continuing to diversify guests invited onto the show. Recently, Broadway star Syndee Winters (Nala in The Lion King, Hamilton, and much much more) - caught up with Asha and Rob for a candid, insightful and often hilarious look at what it's been like having her entire career and way of life upended due to the pandemic.

Upcoming guests include: