On a tous un jour été victime d'un retard d'avion. Et là, à l'aéroport, pas d'autre choix que de prendre son mal patience. Cela a donc donné l'occasion à l'agence brésilienne J. Walter Thompson de réaliser, pour Kit Kat, un distributeur relié en direct aux données des panneaux d'affichage des vols. Ainsi, en scannant son billet, le voyageur malheureux pouvait prendre une pause (certes forcée) et obtenir in Kit Kat gratuit. Un break, un KIT KAT® 

TitleDelayed Flight Machine
Agency
Campaign Delayed Flight Machine
Advertiser Nestlé
Brand KitKat

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