“Are you a robot?” Of course you’re not – but you still have to navigate that annoying “captcha” to access your content. Enter the Kenya Tourism Board, which wanted Kenyans to become better ambassadors for their own country. So it created a captcha that challenged them to identify a famous sight or monument in order to prove that they were human and fans of their homeland. Fun fact: “captcha” stands for “Completely Automatic Public Turing Test to Tell Computers and Humans Apart”. Inspired, of course, by Alan Turing, but we’ll leave you to Google him. 

TitleCulture Captcha
Agency
Campaign Culture Captcha
Advertiser Kenya Tourism Board
Brand Kenya Tourism Board

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