“Are you a robot?” Of course you’re not – but you still have to navigate that annoying “captcha” to access your content. Enter the Kenya Tourism Board, which wanted Kenyans to become better ambassadors for their own country. So it created a captcha that challenged them to identify a famous sight or monument in order to prove that they were human and fans of their homeland. Fun fact: “captcha” stands for “Completely Automatic Public Turing Test to Tell Computers and Humans Apart”. Inspired, of course, by Alan Turing, but we’ll leave you to Google him. |
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| Title | Culture Captcha |
| Agency | Scanad Kenya ( also Uganda & Tanzania) |
| Campaign | Culture Captcha |
| Advertiser | Kenya Tourism Board |
| Brand | Kenya Tourism Board |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Copywriter | B...o C...a Subscribers Only |
| Copywriter | J...er Ec.....ria Subscribers Only |
| Art Director | D...el M...ai Subscribers Only |
| Art Director | A....io Fe.....ez Subscribers Only |
| Chief Creative Officer | B...o C...a Subscribers Only |
| Project Manager | R...an M...r Subscribers Only |
| Developer | W...m Al.....ad Subscribers Only |
| Developer | J..n N...u Subscribers Only |
| Digital copywriter | L...a Ga....ia Subscribers Only |
| Creative technlogist | ..u ..n F..g Subscribers Only |
| Creative technologist | Y....NG C...N Subscribers Only |
| Media Agency | Me....om K...a Subscribers Only |
| Media Planner | S...h K....ya Subscribers Only |
| Production Company | ..F F...s Ke....me Subscribers Only |
| Director | ..n P...r Subscribers Only |
| Illustrator | N...an P...r Subscribers Only |
| Editor | K...e Mw....ua Subscribers Only |
| Producer | K...e Mw....ua Subscribers Only |
| Music production | H....in M...ge Subscribers Only |
| music production | .a K....tu S....os Subscribers Only |
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