TitleThe Indoor Generation
BriefWe spend 90% of our lives indoors. We have become ‘The Indoor Generation’. But few of us are aware of how threatening this is to our health and well-being. Asthma, depression, allergy and a large number of other diseases can all be related to lack of daylight and fresh air.The main objective of 'The Indoor Generation' campaign is to start a global conversation around bad indoor environment and to encourage people – architects, politicians, health organizations to take action.
Agency
Campaign The Indoor Generation
Advertiser Velux
Brand VELUX

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