TitleWorld Gone Mad
Campaign World Gone Mad
Advertiser Flight Centre
Brand Student Flights

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Business SectorSubscribers Only
Media Type Radio
Art Director S...e F...es Subscribers Only
Copywriter G...ge ..w Subscribers Only
Copywriter J...y G...er Subscribers Only
Chief Creative Officer P...r K...ry Subscribers Only
Creative Director G...ge ..w Subscribers Only
Creative Director S...e F...es Subscribers Only
Production Company P....ce S...d Subscribers Only
Agency Producer ..m H..t Subscribers Only
Executive Creative Director J...y G...er Subscribers Only
Sound Designer L...s E...in Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg


The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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