TitleThe Biography of Tomorrow
BriefUsing Google Cloud, the 10 business markets of 10 CEOs were analysed. This predictive data was given to famous French authors, who turned the material into "the biographies of tomorrow". The books showed the executives the potential future lives they could have if they agreed to meet with the Google Cloud team. The covers featured a portrait of each targeted CEO. Finally, the books were hand delivered with the relevant Google Cloud contact details.
Agency
Campaign The Biography of Tomorrow
Advertiser Google
Brand Google Cloud

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Media Type Digital
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Chief Executive Officer (CEO) A...ea St.....ci Subscribers Only
COO P...re Ca.....ri Subscribers Only
Associate General Manager A..o P..s Subscribers Only
Creative Director Ba....te C...et Subscribers Only
Copywriter J...ph Du....ue Subscribers Only
Copywriter A..l D...n Subscribers Only
Art Director R....el S...n Subscribers Only
Head of Social Media P..l M...y Subscribers Only
TV Production E...ie P....au Subscribers Only
TV producer B....ra V...a Subscribers Only
Production ..e C..S Subscribers Only
Director ..e C..S Subscribers Only
Post Production ..e C..S Subscribers Only
Post Production C...l H...al Subscribers Only
group chief D...e Da....au Subscribers Only
Editing Company .e C....he M..i Subscribers Only
Editor M...a F...x F...ao Subscribers Only
Editorial Coordinator Fa....ne W..s Subscribers Only
Fabrication Br....te T....et Subscribers Only
Print production E...is Subscribers Only
Head of marketing S...me N...ur Subscribers Only
Head of enterprise marketing Jo....an H...da Subscribers Only
Marketing content manager S....ka We....ma Subscribers Only
marketing campaign manager M...me Gi.....aux Subscribers Only

About Herezie Group

Dans un monde où les insights proviennent de partout,
où les idées prennent tout type de formes,
où le marché se réinvente chaque jour,
l’adaptabilité devient la plus grande des qualités.

Choisir Herezie, c’est choisir une agence taillée sur-mesure pour vous

A l’image du feu, nous n’avons pas de forme définie.
Une étincelle suffit à nous animer.
Nous nous propageons à grande vitesse. 

Latest News

Johanna Warlus revient chez Herezie Group en tant qu’Head of Development

Dans le cadre de ses nouvelles fonctions, Johanna aura la charge de l’ensemble du pôle new business de l’agence et aura la supervision des appels d’offres et compétitions auxquelles l’agence prend part.

Diplômée de l'ISCOM, Johanna Warlus commença sa carrière en 2003 comme Assistant Account Manager au sein de McCann Erickson Paris, où elle travailla sur le budget L'Oréal Paris. Elle fut promue Art Buyer en 2003. Elle intègre Christian Dior Couture en 2007 comme Executive Assistant. De 2008 à 2012, elle évolue en tant qu'agent de photographes. Elle rejoint Herezie en 2012 où elle exerce différentes fonctions. 

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