TitleBordeaux 2050
BriefTo give people the real taste of global warming, we decided to launch a new wine: we created Bordeaux 2050. We partnered with researchers, scientists and wine experts, who used climate and weather data projection on the next 30 years to simulate the exact taste of a Bordeaux grown in 2050.The result was an inferior composition: 2 to 4 degrees heat waves diminished the aroma, drought gave a bitter and drier taste, devastating frost and hailstorms caused fruit wastage. The special vintage of 400 bottles was launched in the Museum of Wine in Paris at an event gathering key decision makers: journalists, scientists, sommeliers as well as influential members of the French political elite, including climate skeptics.Following the launch event of the limited vintage of Bordeaux 2050 and the uploading of Bordeaux2050.org and despite its poor taste it became the most Googled wine in the world. Consequently, the French Association of Journalists for the Environment received an increase of 27% mentions on social media, and 14% of funding from donations. UN Climate Change Executive Secretary, Patricia Espinosa, welcomed the initiative. Bordeaux 2050 shook French wine circles before spreading to the wider scientific community and then news worldwide. It generated over 500 million organic impressions across headlines among The Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100 000 social media mentions.For the first time in history, climate-skeptics were forced to taste the negative effect of climate change, which they previously ignored.
Campaign Bordeaux 2050
Advertiser AJE
Brand AJE

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Global Executive Creative Director A...an B...n Subscribers Only
Executive Creative Director Ri....do F....so Subscribers Only
Executive Creative Director J...en Ch.....ini Subscribers Only
Creative Director Subscribers Only
Senior Art Director C...ar G...ía Subscribers Only
Copywriter Subscribers Only
Art Director M...o Fe.....ez Subscribers Only
Art Director C...a Baz......son Subscribers Only
Art Director A...en La......ère Subscribers Only
Copywriter C...re P...s Subscribers Only
Creative Excellence Manager Europe C...en Bi....an Subscribers Only
Creative Excellence Manager Paris Subscribers Only
Chief Executive Officer (CEO) B...o T....nt Subscribers Only
Global Business Lead C...ric Va.....te Subscribers Only
Deputy General Manager in charge of Strategy E..k B...in Subscribers Only
Strategic Planner Subscribers Only
Head of TV L...el Co.....ud Subscribers Only
TV Producer / Art Buyer Ma....eu To.....lle Subscribers Only
Motion designer Va....in A....on Subscribers Only
PR Agency W...r Sh.....ck . P...s Subscribers Only
PR Executive Vice President A...ud Po.....nne Subscribers Only
PR Senior Vice President E..i As....ne Subscribers Only
PR Account Director E...ie B....il Subscribers Only
PR Senior Associate C...ile P....rd Subscribers Only
Global Executive Creative Director Adrian Botan
Executive Creative Director Riccardo Fregoso
Executive Creative Director Julien Chiapolini
Creative Director Sebastien Boutebel
Creative Director Guy Lewis
Senior Art Director Cesar Garcia
Senior Copywriter Julio Alvarez
Art Director Mateo Fernandez
Art Director Clara Bazin-Vinson
Art Director Adrien Lavayssière
Copywriter Claire Pages
Creative Excellence Manager Europe Carmen Bistrian
Creative Excellence Manager Paris Esmee Khoujlani
CEO Bruno Tallent
VP - Global Business Leader Cedric Vanhoutte
Deputy General Manager in charge of Strategy Erik Bertin
Strategic Planner Palmyre Betremieux
Head of TV Lionel Courtiaud
TV Producer Matthieu Tombarelle
Motion designer Valentin Audubon
Motion Disigner Jimmy Charles
Executive Vice President Arnaud Pochebonne
Senior Vice President Eloi Asseline
Account Director Emilie Barrail
Senior Associate Cecile Pochard
Account Director Gilles Beaujean
Director Alexandre Tissot
Producer Aurélie Chevalier
Producer Romain Manson
Sound Engineer Ludovic Tartavel
Entrant Company McCANN PARIS
Idea Creation McCANN PARIS
Additional Company M STORIES

Related Ads

Latest Ads