Flight delays are presenting a new opportunity for contextual branding, it seems. After Kit Kat and its airport vending machine, Lisbon hotel Evolution and its agency Nova have also come up with a solution to comfort stranded travellers. It’s a cardboard suitcase that quickly unfolds to become a bed. There’s even a handy place to stash your bag. A total of 450 kilos (over 950 pounds) of cardboard was recycled to create 60 “portable rooms” for the promotion. And it was very on-brand, too, given that the hotel is positioned as the most advanced in Lisbon. Hopefully the cardboard camp bed made users keen to try the real thing. 

TitlePortable Room
Agency
Campaign Portable Room
Advertiser SANA Hotels
Brand Evolution Hotel

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PostedJune 2018
Business SectorSubscribers Only
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Advertising Agency N...A™ Subscribers Only
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