TitleHeart of a Lio
Agency
Campaign Heart of a Lio
Advertiser PepsiCo Inc.
Brand Gatorade

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Chief Creative Officer R...to Fe.....ez Subscribers Only
Creative Director D..g M....es Subscribers Only
Creative Director M..k P...rs Subscribers Only
Media Agency ..D Subscribers Only
Production Company G...o Subscribers Only
Executive Producer A...ea Ba.....upo Subscribers Only
Executive Producer ..a V....no Subscribers Only
Director Fl.....ant Pa....se Subscribers Only
Director N..o P...as Subscribers Only
Editor A...es B...o Subscribers Only
Editor A...és R...y Subscribers Only
Editor M....ro Bu.....nte Subscribers Only
Production Coordinator R...o P...z L....no Subscribers Only
Animation/3D C...s Gr....os Subscribers Only
Animation/3D M...o S...i Subscribers Only
Animation/3D P...o L....zo Subscribers Only
Animation/3D Se.....an Bu....go C....na Subscribers Only
Animation/3D I...ne I..a S....er Subscribers Only
Animation/3D E...n S..u Subscribers Only
Animation/3D Ca....na D....do Subscribers Only
Animation/3D Y..i P....ni Subscribers Only
Animation/3D S...en A...go Subscribers Only
Animation/3D Fe....co G...no Subscribers Only
Animation/3D J...e F...an Subscribers Only
Animation/3D F....so R...s Subscribers Only
Animation/3D O...r B...os Subscribers Only
Animation/3D A..x Fi....oa Subscribers Only
CG Supervisor ..x Ro....ra Subscribers Only
Rigging E....do Nú......elgar Subscribers Only
Rigging An....on A....to Subscribers Only
Music Composer I....io A....lo Subscribers Only
Music Composer D...el P...z Subscribers Only
Music Composer A...es C...hy Subscribers Only
Music Composer P...o T..o Gi....na Subscribers Only
Music Composer P...o Sci......lla Subscribers Only
Music Composer Al.....ro G..o Subscribers Only
Music Composer J..n I....io C...le Subscribers Only
Music Composer Ma....io Fe.....ez Subscribers Only
Music Composer M...o .i M...co Subscribers Only
Music Composer M....no M....za Subscribers Only
Music Composer L..s .e G....ro Subscribers Only
VFX Artist ..i M....ez Subscribers Only
VFX Artist Sa....go F....ng Subscribers Only
Production Manager ..a Amu......gui Subscribers Only
Production Manager D....la Ki.....sky Subscribers Only
Production Manager ..l Fe.....dez Subscribers Only
Production Manager Ag....na R....to Subscribers Only
Line Producer Ag....na M..a Subscribers Only
Line Producer Subscribers Only
Music Company / Composer S...ch P...y Subscribers Only

About TBWA\CHIAT\DAY Los Angeles

BE MORE HUMAN

Being more human is a promise to ourselves as a company as well as a contract we enter into with the brands we love to work with. It is a promise that we will all walk in open minded, curious, challenging and above all else caring. Caring about the work we create and the people we create it with. And the Dog you ask. Well let’s just say making great work is like trying to find a buried bone. You have no option but to keep digging until you find it!

FIND YOUR SOUL

At TBWA\CHIAT\DAY, we have always strived to make work that connects deeply with people through an understanding of brand and why they exist. To do this we have always believed that one must unlock the soul of a brand and in turn its humanity. Lee Cloe always talked about finding the emotional center of a brand. Once you are clear about the soul, you can take a brand to many different places. IF you don’t have a soul, then you’re just making random work. Given our world of expanding platforms and channels, and the multiple places where brand activity can exist, a strong brand soul allows you to unite work that won’t look the same, or even use the same creative vehicle, because it always comes back to the same truth about the brand.

BE AFRAID TO SUCCEED

We have always believed that we must do the things we think we cannot do. In today’s converged world, we must experiment continuously and embrace the risk that it will succeed and not fear the possibility that it will be wrong. In order to succeed there must be some nervousness – even fear – about what we’re trying to do. If we’re not feeling a little bit nervous about the ideas we’re taking to our clients, then they’re probably not brave enough. We’re all in the business of managing fear. We’re managing our own fear every day and we’re also helping our clients to have the confidence to trust that what we’re making will have the right impact in the world. 

Latest Ads