TitleChennai Times
Agency
Campaign Flirt with Your City Rap
Advertiser The Times of India
Brand The Times of India

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Storyboard Artist Ra....ra B...te Subscribers Only
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About J. Walter Thompson India

Humble. Hungry.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us. We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

200+ Offices

90+ Countries

Bangalore Office 

· D&AD – Graphite Pencil in Glass – Indian Red Cross Society – Blood Banking 
· Cannes – Silver Lion in Design – Indian Red Cross Society – Blood Banking 
· Spikes Asia – Silver in Direct, Promotion – Indian Red Cross Society – Blood Banking 

Mumbai Office 

· Goafest – Gold in Media – Eye Coordination and Research Centre – Fountain of Sight 
· Goafest – Gold in Radio – Godrej – Mama
· Goafest – Silver in Entertainment, Direct, PR – Hellen Keller's Institue for the Deaf and Deafblind – See the Radio
· Goafest – Silver in Entertainment – Godrej Security Solutions – Linkedin Theieves
· Goafest – Bronze in Outdoor – Wintech – Pacifier 

New Delhi Office  

· Cannes – Bronze Lions in Press – Sleep Apnoea India – Night Kills Day 
· AdFest – Bronze Lotus in Direct – Amarsons – Test and Drive 
· Spikes Asia – Bronze in Outdoor – Sleep Apnoea India – Night Kills Day 

Latest News

Airtel, J Walter Thompson and Anupam Roy sing an ode to the Missing Stars of Pujo

Durga Pujo, the largest festival of eastern India, is a five day long gala celebration of food, fun, family time, friends and frolic. Durga Pujo is also one of the most cosmopolitan festivals, where people from every religion join in. While Durga Pujo includes, it also excludes the people who work tirelessly behind the scenes to bring the celebrations alive.

For example, the traffic sergeant works overtime during the Pujo. Similarly, the doctor in the emergency ward leaves behind his friends and family to serve patients who might need him. The chef, too, is stuck in the kitchen, day and night so that we can enjoy our delicacies anytime. And there are many more. The on-duty fireman, the ambulance driver on a 24x7 alert, the balloon seller outside the pandal or the delivery boy on the streets. It is their hard work that ensures we have a blast of a time. But have any of us ever spared a thought for them? Probably not.

This year Airtel in association with Anupam Roy brings the effort and sacrifice of these people under the spotlight. Conceptualised by J Walter Thompson, Kolkata, the brand has released a single exclusively on Wynk Music and Airtel TV, composed and sung by Anupam himself.

Talking about the initiative, Sameer Batra, CEO – Content & Apps, Bharti Airtel says, “We are delighted to join hands with Anupam Roy to create this heart-warming tribute for people from all walks of life. At Wynk Music and Airtel TV, we are always eager to collaborate with stars to bring the best of localized content for our users and the upcoming festive season will see more of such exciting music tie ups from us”.

Arjun Mukherjee, VP and ECD, J Walter Thompson says, “Pujo songs are always about celebrations and festivity. But no one spares a thought for those who miss Pujo gladly, so that we don’t miss out on anything. This song is dedicated to all those stars of Pujo, who are lost behind the bright lights of celebration.”

Anupam says, “This song is very close to my heart. It is my small way to thank all those people who work harder to make my festival special. I hope all of you will like it.”

You can listen to the song on Wynk Music or watch the music video on Airtel TV. 

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